11.8 C
Sunday, August 9, 2020
- Advertisement -

Fun and Games*

Must read

You Give Love a Bad Name*

When passion boils over into anger, there's no excuse for taking your rage out on the golf course. Sadly, that's exactly what happened on the 17th green at North West GC recently

Hazeltine memories highlight the fervour and fanaticism of US supporters

Another year to wait but much to ponder in the interim; a Ryder Cup in America is no place for the fainthearted, be they European players or fans

Fast & Fascinating facts

More tidbits from around the world of golf including the one time Masters champ who not only correctly predicted his win but also his aggregate score

Cursed in Foxford and Puerto Rico

Some curses seem harder to break than others, whether you're a Mayo footballer chasing an All-Ireland title or a Puerto Rico champion sentenced to PGA Tour doom

Monday may have brought us more freedoms as we ease out of lockdown but life continues to be complicated. Manageable… but complicated. We all know the impact that Covid-19 has had on our lives and will do for some time to come. There are businesses that will not re-open, hotels that will wait to be purchased by new owners and golf courses that will be returned to field. Businesses in the golf industry have suffered, too, as courses fell quiet, purse strings were tightened and foreign travel trickled away. Even now, as Irish courses welcome visitors, the dangers remain. The withdrawals from the Travelers Championship made that clear to see.

And yet there are reasons to be optimistic… because clubs are now making their courses available to everyone and clubhouses are re-opening (to some degree). The same is true in the golf tour operator world. The general feeling was that smaller operators would be crushed by the lack of business brought about by this pandemic but as one company shows, this is not the case.

Fairways and FunDays is a leading Irish inbound golf tour operator. Founded in 2014, the company expanded its reach in 2019, when Peter Lawrie was brought on board as Director of Golf. And in June 2020, there was further growth as three new members joined the team.

Padraig McGrath and Sinead Sexton are both golf professionals from County Clare. Padraig will provide golfers visiting the west coast with golf course selection guidance, as well as hands-on golfing tips. That’s not a bad idea when you consider the differences between playing on a parkland and playing on a links. Sinead splits her time between Ireland and Florida – she will promote Ireland to her contacts in Florida, and identify additional tours for new target audiences. Fairways and Fundays is well known for developing tours for golfers and non golfers within the same group (the clue’s in the name) and in the current Covid-19 world, that will require extra effort.

The final new member of the team is Mike Carroll, owner of @Fit_For_Golf, which is based in Orange County, California. Mike will assist the company by promoting Ireland as a golfing destination to his growing golfing network on the West Coast of the USA.

“First and foremost, Fairways and FunDays is about bringing high quality, memorable golf experiences to our international clients,” said Peter Lawrie. “So, bringing Padraig, Sinéad and Mike onto the team, given their strong and growing credentials in the game, will greatly assist us in improving our product, tailoring it to specific customer groups and broadening our market coverage.”

Joe O’Carroll, Commercial Director, added: “Although 2020 has been extremely difficult for the global tourism industry, we are confident that there is now pent up demand for golfing travel in our main markets. This will be released in the latter part of the year and throughout 2021.

“We are thrilled to have been able to attract such talent onto our team. The new team members’ strengths speak for themselves but what is most important to us is that they are all great people, passionate about the business, the game and about Ireland, and all strongly fit with the culture at our company.”

Tour operators (hotels, golf clubs, hire car companies, airlines… the list goes on) have encountered logistical problems as so many of this year’s international bookings have been pushed to 2021, but that doesn’t mean development and growth and hope have stopped. This is true across golf, hospitality, tourism and all levels of business. It would be glib to say that the worst is past, as a second wave could be stirred up with the re-opening of the economy, but companies – and golfers – are looking to return to a more familiar sense of normality. Expanding your business and looking at new opportunities is certainly one way to do that.



New Gear

FIRST LOOK: The all-new Titleist Tour Speed golf ball

Following years of rigorous product development, the introduction of the new Titleist Tour Speed provides golfers with their fastest, best performing golf ball yet

Adidas to unite golfers preparing for Tokyo 2021

The Tokyo Collection – made up of 41 footwear silhouettes across 19 sports, are all purposefully designed in a signal pink colourway to connect athletes without words

Shot Scope unveils V3 performance tracking and GPS watch

The new high-performing unisex V3 watch is sure to fit comfortably on the wrist of any golfer and boasts accurate readings to 30 centimeters

Galvin Green hits the shelves with eye-catching 2020 range

Galvin Green has turned to the ‘Science of Excellence’ for inspiration for its 2020 Part Two clothing range launched this month


Please enter your comment!
Please enter your name here

Latest News

McIlroy leads by example with act of class in round two

After his ball was trod on, Rory McIlroy found himself on the receiving end of a drop too good, uncomfortable that the lie he was given compromised the integrity of the game

Meadow in the mix at LPGA’s Marathon Classic

Stephanie Meadow reeled off two straight birdies to close out her round and cruise into the weekend mix at the LPGA Tour’s Marathon Classic

PGA leader Li sings the praise of early Irish-born coach McLoughlin

Leader Haotong Li was full of praise for a Dubliner's influence on his career but not many other Irish eyes were smiling after frustrating days for McIlroy, Lowry and McDowell

McIlroy & Lowry with it all to do at TPC Harding Park

Rory McIlroy and Shane Lowry face uphill moving day tasks to ensure they play themselves into contention over the weekend at the PGA Championship

Restrictions for golf in Kildare, Offaly and Laois

Those of you with a game of golf planned this weekend may want to have a look at the latest restrictions, not just for the three counties in question but those outside them too