That logo on Aaron Rai’s apparel? Here’s the story (and coaches) behind it

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Aaron Rai (Photo by Richard Heathcote/Getty Images)

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As if we need another reason to jump on the bandwagon of the new and unexpected PGA Championship winner, straight out of Aronimink in suburban Philadelphia, the oh-so-grounded Aaron Rai. Here it comes anyhow — lay your gloved hands here.

You know how (to cite one famous example) John “Wild Thing” Daly, the 1991 PGA champ, will rent out any part of his golf outfits in the name of commerce? Aaron Rai, golf’s Mild Thing, doesn’t do that. Every day is opposite day in Raiworld. And we like it!

Consider the swirling logo and four stenciled words — Me and My Golf — above the brim of his baseball cap. You see it again on the all-important right chest of Rai’s shirt as well. (The right chest, for a righty golfer, gets more airtime than the left, at least upon the swing’s finish.) Those are two prime bits of real estate. J.D. will tell you that. So will J.T., as in Justin Thomas, two-time PGA Championship winner. Any touring pro with an agent will tell you that. Except for Aaron Rai. Those spaces are not for rent. They are a gift he gives to his two main teachers.

That is, the two guys behind Me and My Golf, Andy Proudman and Piers Ward, a pair of unpretentious English blokes/teaching pros who have been with Rai pretty much all of his golfing life.

Proudman and Ward remember when Rai first started wearing them, as a kid golfer beating balls through the dank, wet English winter. He was already a golfer doing his own thing, a smart young man who would have been university-bound, except his dream and plan was always to play professional golf.

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