McIlroy signs mega-millions deal with Workday

Fatiha Betscher
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McIlroy signs mega-millions deal with Workday

Rory McIlroy now sporting Workday on the golf bag

Rory McIlroy has a new sponsor, announcing he’s signed with Workday, the US financial management giant that featured the great TV ad where Rob had his laptop on mute.

The four-time major winning McIlroy joins fellow PGA Tour stars Phil Mickelson, Steve Stricker, Brandt Snedeker, Davis Love III and the LPGA’s Lauren Kim as brand ambassadors.

Workday, founded just over 15-years ago, are also involved with tournament sponsorship as we saw last year with their hosting of a WGC event.

McIlroy is sporting the Workday logo for the first time on his bag at this week’s $12m Genesis Invitational at the Riviera club in suburban Santa Monica. 

“Workday has been a great supporter of golf, and we both share a passion for the game and are guided by some of the same core values including innovation, integrity, and fun,” said McIlroy in a statement released to herald the teaming.

“Over the years I’ve gotten to know more about Workday and its leadership team, and I admire how the company approaches its business by putting its employees and communities first, while also having a strong commitment to innovation. It’s because of this, and our shared passion for using our platforms for good, that I’m incredibly excited to partner together.”

McIlroy’s signing with Workday adds to a growing list of corporate sponsors that include Nike, TaylorMade, Omega, NBC Sports/Golf Pass and Optum, an American-based health services innovation company.

Late last year, we were informed McIlroy’s venture arm, Symphony Ventures, joined global private equity company PG Capital to invest in golf course management company Troon.

The injection of funds provides Troon with additional capital, resources and expertise to elevate its business. The company currently provides operational, management and advisory services to more than 620 golf and leisure complexes globally, including the Abu Dhabi Golf Club and Dubai Hills Golf Club.

We know McIlroy is a lead partner in Symphony Ventures, which was founded in 2019. It has since invested in more than a dozen businesses, including pain management health technology start-up Kaia and home health-test company Let’s Get Checked.

In 2020, McIlroy’s investments firm were part of a $5m funding round in Golf Genius Software, a provider of cloud-based tournament management software.

In July 2021, Symphony bought into Drive Shack brand Puttery, a new brand of mini-golf venues marketed for adults. It’s reported Symphony committed to at least $10m over a three-year development schedule in exchange for a 10 percent ownership in the equity of each Puttery venue that is planned to open throughout 2023 at a price equal to 10 percent of the total cost to build each outlet.

A number of Puttery outlets have been opened in the States.

Prior to this new deal with Workday, McIlroy’s net worth, according to the website Networthbto, was $110m.

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