GOLFPASS gunning for junior golfers to tee it up with Rory McIlroy

GOLFPASS Founder, Rory McIlroy

GOLFPASS is seeking junior golfers from across the U.K. and Ireland for a once-in-a-lifetime opportunity to meet and compete against global golf superstar Rory McIlroy.

Golf clubs operating within the U.K. and Ireland are invited to nominate their most promising golfer under the age of 18 and a panel of judges will pick three golfers who will be invited to participate in a golf clinic with McIlroy and his lifetime coach, Michael Bannon.

The clinic will take place in December at the course both McIlroy and Bannon call home, Holywood Golf Club in County Down. Following the clinic, the junior golfers also will be given the opportunity to challenge McIlroy in a closest-to-the-pin contest. The clinic and competition activities will be part of Holywood Golf Club’s launch celebration of its new state-of-the-art Golf Academy and simulators.


The contest will also be awarding the top-20 nominees with a free annual subscription to GolfPass, a comprehensive digital golf membership that delivers exclusive content and benefits.

“I’m delighted to return to Holywood, where I grew up playing golf,” McIlroy said. “It’s exciting to see how the club has embraced technology to create new ways for members and guests to experience the game. It all aligns with my passion for GolfPass, which aspires to do likewise on a global scale.”

SHANGHAI, CHINA – NOVEMBER 03: Rory McIlroy of Northern Ireland with the Old Tom Morris Cup after the final round of the WGC HSBC Champions at Sheshan International Golf Club on November 03, 2019 in Shanghai, China. (Photo by Ross Kinnaird/Getty Images)

McIlroy is the founder of GolfPass and partners with NBC Sports and GOLF Channel on content and promotion. GolfPass was launched in the U.K. and Ireland in June. The membership is designed to make golf more accessible and fun for every golfer via perks and benefits delivered across five pillars – Play, Learn, Shop, Travel and Watch – which are the most-frequent ways golfers engage with the sport.

The selected junior golfers will be provided with a prize package showcasing each GolfPass pillar:

PLAY – challenge McIlroy to a closest-to-the-pin challenge in Holywood GC’s new simulator.

LEARN – swing tips and technique advice from McIlroy and Bannon.

SHOP – McIlroy-signed TaylorMade Golf products and accessories.

TRAVEL – airfare and accommodations are included for the junior golfer, one parent/guardian and the person who submitted the nomination.

WATCH – exclusive GOLFPASS video being produced on-location.

The competition page is now live HERE

GOLFPASS Perks and Benefits for the UK & Ireland

The product of two years of collaboration and development between Rory McIlroy Inc. and NBC Sports Group, GolfPass– priced at £9.99 per month or £99 per year in the U.K. and Ireland – is unmatched and available today via and via connected TV, iOS and Android apps.


Every month, GolfPass members receive tee-time credit toward a round of golf, good at a choice of 1,700-plus GOLFNOW partner golf courses in the U.K. and Ireland, including Carton House, Fairmont St. Andrews and Druids Glen. GOLFNOW offers tee times at more than 7,000 golf courses in 26 countries around the world, including top U.S. resorts like Harbour Town at Sea Pines Resort, TPC Deere Run and Pasatiempo Golf Club. Tee-time booking fees are waived for annual and monthly GOLFPASS members in the U.K. and Ireland.


GOLFPASS members have access to more than 4,000 on-demand instruction videos featuring many of the world’s elite coaches. GOLFPASS Originals include Lessons with a Champion Golfer with McIlroy’s coach, Michael Bannon, as well as GOLFPASS’ goal-focused, game-improvement series Breaking:

Breaking Par, hosted by Cameron McCormick, swing coach for Jordan Spieth

Breaking 80, hosted by Martin Hall, also hosts the popular GOLF Channel instructional series, School of Golf

Breaking 90, hosted by Martin Chuck

Breaking 100, hosted by Andrew Rice.

GOLFPASS instructional content also features other top coaches, including Sean Foley (Justin Rose’s coach) and Chris Como, and includes tips from golf legends like Paul Azinger, Nick Faldo, Gary Player, Annika Sorenstam and more. Other GOLFPASS benefits include special pricing and early access to Revolution GOLF Schools, and golf-specific fitness and training programs, including Core Golf with Don Saladino.


GolfPass members can shop more than 45 brands, including TaylorMade, Adidas and Linksoul, and take advantage of exclusive member pricing on clubs, apparel, accessories, digital instructional tools and training aids – including discounted shipping.


GolfPass members receive up to £100 credit on trips with Golfbreaks customised vacations to destination resorts like Celtic Manor Golf Resort, Fairmont St. Andrews, and Belton Woods. Members also receive unlimited $100 travel credits at a selection of top resorts, including Sea Island in Georgia, The Biltmore in Miami and Bali Hai Golf Club in Las Vegas. Additionally, insider travel information and custom itineraries built from GOLF Advisor experiences at more than 10,000 golf destinations around the world are always available to GolfPass members.


Showcasing a video library totaling nearly 200 hours, GolfPass is home to award-winning franchises, including Feherty with two-time Emmy-nominated host David Feherty. Also included is a selection of Emmy Award-winning GOLF Films, exclusive GolfPass Originals, and a robust GOLF Channel video archive that spans historic competitions and insight from golf’s biggest names.


GOLFPASS is the only comprehensive digital golf membership that delivers exclusive content and comprehensive benefits tailored to the modern golfer’s lifestyle across five pillars – Play, Learn, Watch, Travel and Shop – which are the most frequent ways golfers engage with the sport.

Developed in partnership between global golf superstar Rory McIlroy and NBC Sports Group, GOLFPASS is a first-of-its-kind, direct-to-consumer subscription program, which offers opportunities to play more golf, comprehensive tools to improve any golfer’s game, high-quality video content, and enhanced shopping and travel experiences. A GOLFPASS membership is available in North America at, in the U.K. and Republic of Ireland at, and in Australia at The GOLFPASS membership also is available via connected TV, iOS and Android apps.

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