IGTOA announce partnership with Match Play Media

Bernie McGuire
Bernie McGuire

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The IGTOA – Ireland Golf Tour Operator Organisation have announced a two year “Official Media Partnership” with Match Play Media, with an option to extend for a further year. The partnership covers the market leading titles, Irish Golfer Magazine and Irish Golfer Digital+ as well as the leading website www.IrishGolfer.ie

The partnership, across print and digital platforms, increases the market exposure of the IGTOA significantly with Irish Golfer Magazine being the only ABC audited Irish golf title in the market with 10,059 monthly print readers. This, coupled with the weekly Irish Golfer Digital+ magazine, and www.IrishGolfer.ie website which have a combined reach of over 70,000 unique golfers on average per month will help push the IGTOA market reach to new heights in Ireland.

Speaking about the announcement John Shortt, Director, Match Play Media said:
“We are thrilled to partner with the IGTOA and further support the Irish Golf Tourism industry. We are proud that our magazine titles promote Irish golf from the grass roots and this partnership will help us further strengthen our bonds within the industry. Our Irish Golfer Events division will play a part too and we are looking forward to providing the IGTOA with a media partner that can deliver real results across all platforms.”

Denis Kane, IGTOA Chairman at the announcement said:
“The importance of good media exposure and especially online media is important to all growing organisations.  As a representative body, the IGTOA continues to grow year on year and we want the golf community to know what we are doing to promote the game in Ireland internationally for our members and our industry partners. Match Play Media are a perfect partner for us in this regard and their wide reach across the print and digital space gives us an ideal platform. We are very excited about this partnership and look forward to seeing it grow.”

The IGTOA – Ireland Golf Tour Operator Association is the recognised industry representative body for the Irish golf tourism sector, both nationally and internationally. The IGTOA is supported by Fáilte Ireland, the Tourism Northern Ireland and Tourism Ireland and works cohesively with each agency on various ongoing issues pertaining to the Irish golf tourism industry.

The IGTOA is a non for profit company by limited guarantee and is an all island members driven and supported organisation. The IGTOA has a core remit to support the growth, protection and development of the Irish golf tourism industry.

For further information:
John Shortt, Director, Match Play Media: Tel: +353 (0)1 5036090 / john@matchplaymedia.ie

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