With a renewed focus on technologies, sustainable materials and attention to detail across men’s, women’s and juniors’ lines, Callaway Apparel’s summer collection sees natural fibres play a big part this summer, with recycled poly yarns made from used plastic bottles and eco-friendly finishes underlining the brand’s commitment to sustainability and a low-carbon footprint.
Staying true to its authentic golf heritage, Callaway Apparel’s performance-driven and innovative brand philosophies infiltrate the entire range:
- The new Eco Cooling Technology comprises gel-like fibres interwoven into garments offering an immediate cooling effect
- Callaway Apparel’s Sun Protection Technology provides full UV protection and helps guard against damaging UV rays to keep skin safe
- The new Flex Fabric active waistband and Swing Tech™ Technology provide noticeably more stretch to maximise range of motion to every swing
- Ladies’ products benefit from TrueSculpt™ providing a smooth, sculpted shape
Prints encompass a range of styles, including freeform florals, abstract multicolour camos, shape-shifting geometrics and all-over novelty prints, while design details like Callaway Chev seams, engineered ventilation and entwined contrasts create trademark features and enhanced comfort for the Callaway golfer.
“There are other products you can play golf in but they don’t ‘Fit The Game’ like we do,” Helen Willsmer, Callaway Apparel’s Brand Director tells us. “However, we also recognize the increasing demand from our core golf customers, for whom we tailor our apparel, for ‘crossover’ products, that look equally great off the course, as they do on it.
“Every person who loves golf, whether a newcomer to the game or advanced players, should be wearing the best products fitted for their game, and our Spring Summer ’23 Collection underlines our commitment to help customers take greater enjoyment from golf through the technical apparel they wear.”
Collection highlights:
Odyssey High Gauge Fleece Vest
RRP: €75 BUY NOW – CLICK HERE
Description: An Odyssey putter-inspired vest featuring Callaway Apparel’s re-engineered Opti-Dri™, Stretch and Thermal technologies.
Callaway Apparel All Over Chev Print Polo
RRP: €70.00 BUY NOW – CLICK HERE
Description: With moisture- wicking Opti-Dri™ fabric, featuring soft hand feel fabric with added stretch and SwingTech™ technology.
Callaway Apparel Brushed Print Sun Protection Top
RRP: €90.00 BUY NOW – CLICK HERE
Description: With 30% recycled polyester and stretch-enhanced fabric, this floral sun protection, long-sleeved top features Callaway Apparel’s re-engineered SwingTech™ technology.
Callaway Apparel Shapeshift Geo Dress
RRP: €110.00 BUY NOW – CLICK HERE
Description: With 46% recycled polyester and stretch-enhanced fabric, this dress features Callaway Apparel’s re-engineered SwingTech™ and TrueSculpt™ technologies for a comfortable smooth shape wear.
VISIT THE CALLAWAY APPAREL STORE
For more details and to keep up to date on the latest from Callaway Apparel follow on social media:
FACEBOOK: @CallawayApparelEurope / TWITTER: @ApparelCallaway / INSTAGRAM: @callawayappareleu / YOUTUBE: @callawayappareleu1394
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