Tourism Ireland launch new golf promotional campaign in USA

John Shortt

Adare Manor

To coincide with the 87th Masters Tournament, Tourism Ireland has launched a new golf promotional campaign in the United States that includes a 30-second TV ad which will air to a huge audience across the US on the popular NBC Golf Channel.

If you want to watch it Here is the advert and it will also air in the United States later in the year around other Major championships and priority tournaments, including the PGA Championship, the US Open, The Open, the Irish Open and the Ryder Cup. In total, the Ireland golf ad is expected to deliver 16.2 million impressions in US households during 2023.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “The US Masters provides an excellent opportunity for Tourism Ireland to highlight our world-class golf. The American golf market remains a priority for Tourism Ireland in 2023 and we continue to promote Ireland as a top golf destination.


“Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing vacation in Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting US golfers.”

At a time when tour operators are bemoaning the lack of availability for 2023 tee times across many of the ‘trophy courses’ this campaign is sure to add to their woes but it’s a nice problem to have with demand outstripping supply and hopefully 2024 and beyond will remain strong for golf tourism.

In other news, Tourism Ireland will also host its ‘Meet the Irish’ media event at this weekend’s Masters as they host top American golf journalists and Tour representatives who will be in attendance. The Irish Open at The K Club in September, the return of The Open to Royal Portrush in 2025 and the hosting of the Ryder Cup at Adare Manor in 2027 are some of the key messages which will be highlighted at the event.

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