One of the largest growth areas in golf over the last decade is the woman’s game. At all levels it’s booming. Golf clubs all over the country have embraced this growth with the Golf Ireland “Get into Golf” programmes and the recently launched Get into Golf APP as they try break down barriers for women to get started in the game.
The initiative has been hugely successful, but when women do get into the game there are many more barriers that have been tough to break down and one of them is the correct golf equipment.
TaylorMade are aiming to make access to the best equipment possible with the launch today of their new Kalea Premier range, the company’s newest women’s range specifically engineered for lightweight speed, easy launch, and max forgiveness.
For years a fancy paint job on men’s product was all many manufacturers did to satisfy this target market, the old outdated “shrink it and pink it” philosophy of building women’s clubs.
Male golfers are not one size fits all when it comes to equipment and obviously the same goes for female golfers too. The Kalea Premier line is intended for golfers at the lower end of the speed spectrum, and the engineers at TaylorMade made it their goal from the start to do everything they could to add speed and forgiveness to every club, and they look great too.
“Kalea Premier is a combination of proven TaylorMade technologies, which are tuned specifically to give women in these segments the best performance, and the most visually stunning designs on the market. Our research has shown that women will no longer accept a half-hearted approach to product design in any industry. We’ve been continuously mindful of this and have created a design language that utilises a combination of rich colours and refined textures with premium materials to create a sophisticated and elegant product line for women.” – Tomo Bystedt, Senior Director, Carbonwoods & Metalwoods
PREMIUM DESIGN & PERFORMANCE – Speed, forgiveness, and allure in a single driver. With a weight saving carbon crown and carbon sole plus a 22g steel rear back weight, Kalea Premier is engineered for advanced forgiveness by combining a low and back CG with an ultra-lightweight head construction that promotes faster swing speeds. Repositioning the Inertia Generator towards the heel encourages optimal launch and spin to fuel distance at moderate and slower swing speeds.
FINDING FAIRWAYS – Fairway woods play a critical role for many women golfers. Kalea Premier offers easy-to-launch designs with added versatility and a 37% larger face than its predecessor. Designed to optimise forgiveness, each loft is the same size and features V Steel technology with refined weight distribution for forgiveness, versatility, and silky turf interaction.
EXTREME PLAYABILITY & EASY LAUNCH – A versatile V Steel sole design helps the Kalea Premier Rescue produce high launching shots from any lie. The head features a unique design with a larger face than previous generations of Kalea but with very low CG to promote forgiveness while maintaining a high, easy launch. The lightweight construction also promotes faster swing speeds and gives golfers the confidence to stare down any shot.
FEEL & FORGIVENESS – Kalea Premier irons are powered by Cap Back Design, which provides stability within the topline and upper perimeter of the face, working in conjunction with the Speed Pocket to optimise face flexibility, ball speed and distance. The Cap Back Design also helps minimise unwanted vibrations in the head to deliver a soft and solid feel. Head shaping has been designed uniquely for Kalea Premier to create Super Game Improvement iron forgiveness in a sleeker and more elegant overall profile.
TOUR-PROVEN SPIDER TECHNOLOGY – This modern mallet brings the renowned Spider stability and forgiveness to a head shape that is 15% more compact compared to Spider Tour. Pure Roll technology encourages optimal forward roll, as well as better sound and feel, while a long single sightline delivers a simple but powerful alignment tool. The putter also features a specially designed 70g graphite shaft, which reduces overall club weight without impacting MOI and stability.
THE IMPORTANCE OF CUSTOM FIT – The all-new Kalea Premier emphases TaylorMade’s commitment to providing female golfers of all abilities and swing speeds with the best performing golf clubs for them. Alongside the Stealth Women’s range, Kalea Premier will be available via custom allowing the golfer to choose the exact setup which suits them, including a variety of shaft and grip options available. Combined with the ability to tweak loft and lie it allows the golfer to achieve their desired performance for every club in their bag.
PRICING & SPECIFICATIONS – Kalea Premier is available for preorder starting August 15th and at retail on September 2nd. Individual clubs have the following RRP’s: Driver €479, Fairway €279, Rescue €229, Irons €150 per iron and Putter €289.
Kalea Premier also has its own lightweight cart bag that embodies function and style. It features a premium heathered nylon material with 7 pockets, a 14-way top and structured base, delivering a combination of functionality and clean aesthetics.
The Kalea Premier Driver is offered in a 12.5° loft (RH & LH) with a stock 44.25’’ Kalea Premier 40 shaft and Lamkin Sonar 38g 0.580 Round grip. Fairways offered are: 3-wood (17.0°), 5-wood (20.5°) and 7-wood (23.0° – RH only). Fairways are equipped with the stock Kalea Premier 40 shaft and Lamkin Sonar 38g 0.580 Round grips.
Kalea Premier Rescue clubs are offered in 23°, 27°, 31° and 35° (RH only) with the stock Kalea Premier 40 shaft and Lamkin Sonar 38g 0.580 Round grips. Iron offerings are 6-PW, AW and SW with the same shafts and grips. The Spider Mini Putter (RH & LH) features an L-neck hosel, 33’’ graphite shaft and a Super Stroke GTR 1.0 grip.