Titleist wins the numbers game at The Amateur Championship

Peter Finnan

James Sugrue i(Photo by Luke Walker/R&A/R&A via Getty Images)

Peter Finnan

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While it was Mallow’s James Sugrue who deservedly dominated the headlines after an historic win at Portmarnock on Saturday, equipment giants, Titleist were quietly going about a victory march of their own around the famous links.

With numerous clean sweeps of equipment counts across the PGA Tour this season, Titleist has proved its dominance at all levels of the game, after securing the #1 position across every major equipment count at this year’s Amateur Championship.

As many of the world’s best amateurs tackled the demanding links on the shores of Dublin for the 124th Amateur Championship, more players placed their trust in the performance of Titleist products than any other brand – Titleist was the field favourite in the Golf Ball (79.5%), Driver (36.1%), Fairway (39.2%), Hybrid (48.5%), Iron (42.7%), Wedge (57.1%) and Putter (34.7%) categories.


Unsurprisingly, Sugrue was no exception to the figures with the Corkonian seeking the services of a Titleist Fitting Centre prior to the event to ensure his driving game was on point for the demanding layout.


“You have to be straight off the tee here,” said Sugrue. “I got a new driver just on Saturday at the range. Titleist fitted me for a new driver and it was just way better than my old one. It doesn’t spin the ball half as much and it goes further.”

Indeed, the first Irish winner of the event since Alan Dunbar prevailed in 2012 was relying on the performance of Titleist throughout his march to the title, with his Titleist Pro V1, TS3 Fairway, 718 CB irons, SM7 wedges and TS3 Driver all proving key to the win.

This equipment count victory at Portmarnock came in the same week where Titleist also dominated the equipment counts at the BMW International Open in Germany on the European Tour. Titleist was the field favourite in Golf Ball (67.3%), Driver (31.4%), Fairway (31.8%), UT Iron (45.3%), Iron (32.7%) and Wedge (43.2%).

There was also success at the Travelers Championship on the PGA Tour, as Chez Reavie won using Pro V1. The win marked the ninth victory out of the last 10 events on the PGA Tour for Pro V1. While for those of you still deciphering your Open Championship selections, take note; at Royal Portrush next month, the Titleist Pro V1 will be aiming for a fifth Claret Jug in a row!

Titleist’s amateur success also follows victories earlier in the year at the Augusta National Women’s Amateur and in the Women’s NCAA Division 1 Championship, as the brand strives to offer amateurs the same tour level performance and consistency with every product in its tour-validated line-up. Across the UK and Ireland, there has been success at Titleist fitting events, where fitting representatives continue to work individually with amateur golfers to determine the most suited equipment for their game using launch monitor technology.

To find a fitting event near you head to https://www.titleist.co.uk/fitting/golf-club-fitting.

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