Wilson takes the world’s softest golf ball to another level with its new DUO Soft

Peter Finnan
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Wilson has manufactured some of the softest feeling and lowest-compression golf balls for the last number of seasons. For 2023 they have gone a step further and taken the world’s softest golf-ball to another level with a new core formulation engineered to deliver faster ball speeds combined with the same soft feel.

The new DUO Soft is a two-piece ball designed to provide golfers with more distance thanks to its new core formulation.

“Wilson introduced the low compression golf ball category nearly 20 years ago, and this improved DUO Soft golf ball exemplifies how we continue to lead in innovation for every golfer who values long, straight distance with remarkably soft feel,” said Tim Clarke, President of Wilson Golf.

“This new DUO Soft golf ball delivers incredible performance, premium, soft feel and a great price compared to similar competitive golf balls.” Testing shows that against competitive soft golf balls, DUO Soft has the softest compression and lowest driver spin off the tee. Its unique construction delivers long and stable flight that helps golfers find more fairways, allowing for better iron and wedge spin to attack more pins,” he added.

With its carefully calibrated constriction, the low-compression core and mid-hardness cover offers its softest feel ever, providing overall performance, matched with a premium feel. Optimised aerodynamics also means reduced driver spin for longer carries off the tee, straighter shots and more fairways. This is a perfect formula that could make it ideally suited for golfers who battle a slice or a hook because lower overall spin should translate to decreased sidespin and straighter shots.

The new two-piece DUO Soft is part of Wilson’s premium golf ball line that includes the premium four-piece urethane Staff Model and the three-piece urethane Triad. The Tour-inspired Staff Model ball is designed for elite players and golfing purists, featuring advanced V-COR performance technology that magnifies energy around the core composition to deliver maximum distance, a high-level of spin and exceptional control.

Launched last year, the award-winning Triad incorporates T3 Technology designed to provide total performance from tee to green. An exclusive construction produces a high MOI that reduces driver spin off the tee, while increasing speed through the shot for a long and stable ball flight intended to find fairways more often.

The new DUO Soft is available in white, green, orange, red, yellow and women’s version in white this month at an RRP of £25/€30 per dozen.
For more information on all Wilson products, including woods, irons, wedges, putters, balls and accessories, visit www.wilson.com

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