FootJoy have announced the launch of its latest limited edition Premiere Series ahead of this week’s Scottish Open.
In collaboration with iconic Scottish brand Harris Tweed, the familiar “Packard” shoe will complement the theme of links golf and will be sent to FootJoy ambassadors to wear at this week’s Scottish Open at The Renaissance Club, and The Open Championship at Royal St. George’s the following week.
The Black Watch cloth, from the Harris Tweed Hebrides Heritage Collection, has been selected to feature on this limited-edition Premiere Series Packard shoe.
Inspired by Frederick Packard, FootJoy’s founder and shoe pioneer – who drove the adoption of many modern manufacturing and design innovations still employed today.
Timeless in design, the Packard is suffused with performance modernization, led by the all-new VersaTrax+ outsole which employs several TPU mixtures to grasp any surface – a firmer TPU for on-course grip and a sappier TPU for traction on harder surfaces.
The Packard also includes an Ortholite EcoPlush FitBed with perimeter durability in the heel as well as a super-soft underfoot shielding. The new shoes feature an Ortholite EcoPlush FitBed with perimeter stability in the heel.
Each shoe features its own unique piece of Harris Tweed Black Watch cloth on the saddle with each pair having its own blend of the blue, black and green wool used.
Regulated by The Harris Tweed Act, the fabric must be hand woven in the homes of the residents the Outer Hebrides, Scotland in order to leverage the Harris Tweed name and logo. Harris Tweed cloth has been produced on the islands of Lewis, Harris, Uist and Barra for generations.
“It’s an honor to have the opportunity to work with such an iconic brand,” said Chris Tobias, VP of Global Footwear at Footjoy. “Harris Tweed was the original uniform of choice in the Outer Hebrides, an early innovation statement for golfers performing in challenging elements.” “The luxurious hand-woven wool is a strong complement to our modern classic footwear, both fuelled by authenticity, style, and performance.”
The FootJoy Premiere Series Black Watch Packard shoes are available on the FootJoy website from July 8th with an RRP of €199
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