Good Good, a YouTube content outlet, apologized Saturday for a since-deleted video showing a man shoving a woman to the ground as part of an ad for a Callaway Golf golf club.
“We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand,” the Good Good statement said. “We have since taken that content down. And sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward.”
A few hours later, a Callaway spokesperson shared the following statement with GOLF.com:
“We are disappointed by the content that was posted, and are appreciative of Good Good for addressing this. We look forward to working together to ensure a more inclusive space in golf.”
The ad promoted a driver developed between Good Good and Callaway Golf. In the 15-second video, Good Good’s Garrett Clark runs toward a woman after she reaches for the club, and he pushes her. The woman then screams before Clark stands over her and says: “Do not touch my new driver.”
The video was heavily criticized on social media, and while it’s not on Good Good and Callaway platforms, it continues to be circulated.
On Saturday afternoon, Callaway’s and Good Good’s websites were selling a pair of drivers developed together, along with golf balls. Promotions of the clubs and balls could also be seen on the their social media accounts.
Good Good has long been a major player in the fast-growing YouTube golf space. The brand has more than 2 million YouTube subscribers, and come November the PGA Tour will debut the Good Good Championship, a partnership event that’s a part of the FedExCup Fall season, at Omni Barton Creek in Texas.
This article originated on Golf.com
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