BMW announced as Official Partner for the KPMG Women’s Irish Open

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Leona Maguire & BMW at Carton House for KPMG Women's Irish Open

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BMW Group Ireland has been announced as the Official Car Partner to the KMPG Women’s Irish Open, the leading Ladies European Tour event, which is set to take place in Carton House, a Fairmont Managed Hotel, Maynooth, Co. Kildare from 29 August until 1 September 2024.

The tournament has become one of the most popular events on the professional golf calendar in Ireland and the agreement with BMW was signed in partnership with the tournament organisers, ForeFront Sports.

This marks a significant step for BMW Group Ireland in Golfsport, having supported the Amgen Men’s Irish Open for over 10 years. BMW is also celebrating its 20th anniversary supporting Golfsport globally. “Golfsport has showed significant growth in Ireland since the pandemic. Coupled with some of the top talent emerging in Irish Women’s golf, we are we are excited to be getting behind women’s golf in Ireland.” said Helen Westby, Managing Director BMW Group Ireland.

BMW will also be working closely with its Friend of the BMW Brand, Leona Maguire, to promote the KPMG Women’s Irish Open and women’s golf in Ireland. Maguire said: “I am thrilled that BMW, which is synonymous with golf, is coming on board to support the KPMG Women’s Irish Open. It’s a testament to how popular women’s golf is becoming and shows the intent of BMW Group Ireland to support women in sport. They have supported me for several years now; I am so grateful for their ongoing support”.

Over the duration of the sponsorship BMW Group Ireland will provide a fleet of electric vehicles to support the event, there will also be activations with BMW models and a competition for golfers to participate in the BMW pro-am golf competition in the lead up the event.

Commenting on this announcement Cian Branagan founder of Forefront Sport said: “We are proud to be announcing this new journey with such an iconic brand who have an amazing history in supporting golf in Ireland. This partnership is a true reflection of their drive to invest in women’s sports and we are excited to partner with them leading into this year’s KPMG Women’s Irish Open at Carton House.”

To secure your tickets and keep up to date with the latest player announcements for the KPMG Women’s Irish Open, please visit You can also follow the tournament via social media by following @womensirishopen on Instagram, Twitter, TikTok and Facebook.

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