Sports Direct extends Premium Partnership of the 2024 KPMG Women’s Irish Open at Carton House

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Carton House O'Meara 16th tee - photo by Kevin Markham

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The KPMG Women’s Irish Open has announced Sports Direct as a Premium Partner for the third consecutive year for Carton House, a Fairmont Managed Hotel.

The highly anticipated Ladies European Tour event will commence on the 29th of August and will feature a line-up of the tour’s best golfers all competing for a €400,000 prize fund.

Speaking of their partnership with the 2024 KPMG Women’s Irish Open, Leonard Brassel, Managing Director Sports Direct commented: “We are delighted to come on board for the third year as a premium partner of the KPMG Women’s Irish Open. The competition has been a key date in the women’s golf calendar since it’s come back with a stellar line up of competitors.


“Sports Direct are excited to show up this year in the Fairmont Carton House Hotel in our truly unique way.”

Martin Mangan, General Manager of Carton House added: “Fairmont Hotels & Resorts and our team here at Carton House, a Fairmont Managed Hotel, are very excited to host the KPMG Women’s Irish Open on our iconic O’Meara Course this year, and to showcase the talents of some of the game’s best in this highly-anticipated Ladies European Tour tournament.

“Sports Direct have shown exceptional support for the KPMG Women’s Irish Open over the last two years, and having them on board again as a premium sponsor in our first year as hosts of this event is wonderful.

“Their encouragement of women in sport and emphasis on equal pay is important, and we are looking forward to working closely with them, and everyone else involved, to make this a special and unforgettable tournament.”

Cian Branagan, Tournament Director and CEO of ForeFront Sports who are the event managers added: ‘We are thrilled that Sports Direct are back as a Premium Partner for the third consecutive year for the KPMG Women’s Irish Open. Having worked with their fantastic team for over two years now, Sports Direct are paving the way in golf and have been instrumental in the event’s success since its reincarnation in 2022. We’re honoured to have them on board for 2024 at Carton House and we are very grateful for their investment into this event and women’s golf generally”

The announcement comes a few days after the Charity Partner announcement of Play in Pink as the official partner for 2024. To secure your tickets and keep up to date with the latest player announcements for the KPMG Women’s Irish Open, please visit You can also follow the tournament via social media by following @womensirishopen on Instagram, Twitter, TikTok and Facebook.

For further details on KPMG the Women’s Irish Open, please contact:

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