Play in Pink announced as Official Charity Partner for KPMG Women’s Irish Open

Irish Golfer

Play in Pink National Coordinator Miriam Hand (centre) with volunteers at the KPMG Women's Irish Open at Dromoland Castle

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The National Breast Cancer Research Institute and it’s Play in Pink campaign, has been announced as the Charity Partner for the 2024 KPMG Women’s Irish Open at Carton House, A Fairmont Managed Hotel in Maynooth, Co. Kildare for the second consecutive year.

The National Breast Cancer Research Institute raised over €550,000 from their Play in Pink in 2023 with the partnership with the KPMG Women’s Irish Open contributing greatly to the overall total and to awareness for the 200+ nationwide golf events that they are involved with each year.

“The partnership with the KPMG Women’s Irish Open is fantastic and it really puts our Play in Pink days in the spotlight. Having a Dress in Pink day on Friday of the event is amazing as well and seeing everyone arriving to the course in pink, including the players, is a huge statement of support for the charity” said Miriam Hand, National Co-Ordinator of Play in Pink.


“We wouldn’t be able to support the research team without partnerships like this and also the continued involvement of our dedicated volunteers and they will be out in force again in 2024 at Carton House with new Play in Pink initiatives that we hope everyone will enjoy.”

Eimear McManus, Managing Director of ForeFront Communications, the event organisers for the KPMG Women’s Irish Open commented: “We are so delighted that National Breast Cancer Research Ireland and their Play in Pink campaign are on board once again for the 2024 KPMG Women’s Irish Open. Having worked with their team for two years now, I have seen the massive impact the NBCRI has had across Ireland.

“We’re looking forward our Play In Pink Day on Friday the 30th of August where all players and spectators are invited to wear pink in support of Play in Pink and the incredible work they do.”

If you haven’t already registered for your Play in Pink day in 2024 do so now. Sign your club up and the admin team from Play in Pink will be in touch to help you promote it, provide prizes for your day and help you make it great fun for everyone who participates.

VISIT to sign up

To secure your tickets and keep up to date with the latest player announcements for the KPMG Women’s Irish Open, please visit You can also follow the tournament via social media by following @womensirishopen on Instagram, Twitter, TikTok and Facebook.

To register your club for a Play in Pink day in 2024 or for more information visit or email 

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