LIV Golf are reportedly planning to axe current Chief Executive Greg Norman ahead of the 2023 season.
According to The Telegraph, the Saudi backed organisation have grown tired of the controversial Aussie and they are looking to move away from the chaos he has caused and appoint a safe pair of hands so they can maintain their business model.
LIV are looking at former Taylormade CEO Mark King who has been sighted at numerous LIV events during the inaugural season while he is also reported to have met governor of the Saudi Public Investment Fund, Yasir Al-Rumayyan.
King has a glowing track record in the world of golf having seen Taylormade sales explode from £263 million to over £1.5 billion and it is expected he could become the face of LIV Golf with the more divisive Norman taking up a role upstairs.
Rumours began to circulate over Norman’s ousting when he wasn’t seen running the press conferences at the team championship in Doral.
LIV Golf are yet to secure a TV deal for 2023 with their inaugural season events streamed for free on YouTube and on their website and removing Norman might be the catalyst to securing a television rights deal for the upcoming season.
The source told the Telegraph:”There are a number of extremely professional executives already there, but a serious figure like King could be just what they are looking for to take the next step. The Saudis have already committed more than $2 billion to this and clearly want the business plan to be defined and for it all to be seen as rather less chaotic.
“The fact it has been frenetic is completely understandable as they have had to do everything off the hoof and where they have got to off a standing start – albeit with an open chequebook – is impressive.
“But now it is time for calm heads and a clinical vision that someone like King could provide. And if the PGA Tour and Dp World Tour want to negotiate then King is a much less combative character than Norman.”