IMG Arena, a sports betting service and content hub, has secured the official sports betting data and live streaming distribution rights to the Ladies Professional Golf Association (LPGA) Tour, one of the longest-running women’s professional sports associations in the world.
The partnership will mark a step change in the presentation of data-led content from the LPGA Tour. The global tour comprises more than 30 tournaments each year, with flagship events across North America, Europe, Asia, and Australia, including five major championships.
Available from early 2022, a comprehensive range of real-time, shot-by-shot data and markets will be delivered via IMG Arena’s pioneering Golf Event Centre, as well as live streaming and interactive course visualisations from the Tour. Initial partners will include bet365, BoyleSports and Tipsport.
Max Wright, SVP Commercial, IMG ARENA, said: “We are delighted to partner with the LPGA and boost the Golf Event Centre with another elite sports competition. Bringing women’s golf to the Event Centre has long been an ambition of IMG ARENA. The LPGA Tour features some of the most talented athletes in the world and weekly tournaments of the finest quality, which will deliver a vast and compelling range of data-led sports betting content for operators and their players.”
Brian Carroll, SVP Global Media Distribution, LPGA, said: “IMG ARENA is the undoubted leader in producing golf sports betting content, through its game-changing Event Centre. With the full LPGA Tour covered, this is a significant commercial partnership that helps grow the game with thrilling content reaching new audiences and driving fan engagement around the world.”
Headquartered in London, IMG ARENA works with more than 470 leading sportsbook brands worldwide to deliver live streaming video and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products including the UFC Event Centre. IMG ARENA’s clients include the ATP, UFC, European Tour, PGA Tour, EuroLeague, MLS and the FA.