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Wednesday, April 21, 2021

Loro Piana, New Era, PRG and Titleist named Official Suppliers to Ryder Cup Europe

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Loro Piana, New Era, PRG and Titleist have been announced as Official Suppliers to the European Team for the next three editions of The Ryder Cup, starting with this year’s contest at Whistling Straits, Wisconsin, in September.

Loro Piana, the Italian brand renowned for the production and retailing of luxury wear, accessories and textiles made with the world’s finest materials, has supplied the clothing to the European Ryder Cup Team since 2016, whilst New Era, PRG and Titleist are newly appointed Official Team Suppliers who will continue to create licensed ranges for the wider Ryder Cup merchandise programme alongside their Team support. The four brands will collaborate with Ryder Cup Europe to create bespoke designs for each event until 2025.

Loro Piana’s iconic outfits were first worn by the European Ryder Cup team in 2016 at Hazeltine, Minnesota and again in 2018 at Le Golf National, Paris. Utilising the highest quality fabrics available to the market, Loro Piana will once again offer its specialist design and production knowledge to supply all on and off course styles.

Sport and lifestyle headwear brand New Era will, for the first time at The 2020 Ryder Cup (due to be played in September 2021) create exclusive designs for both the United States and European Teams, with fans able to purchase the unique designs from each match day.

PRG will also produce a range of bespoke accessories for both teams at Whistling Straits, including headcovers, alignment stick covers, yardage book covers, umbrellas and tote bags amongst others. World renowned for their creative designs and high-quality products, some replica products will be available to purchase from The Official European Ryder Cup Online Store and other select retailers.

Following on from their hugely successful product collections for The 2018 Ryder Cup, Titleist will now supply its golf bags to all 12 of Captain Padraig Harrington’s European Team for the contest at Whistling Straits, of which the style will be based on the current Titleist Tour Bag, but sporting European-inspired colours and exclusive design updates. Alongside the Official Team golf bag, Titleist will launch a wider collection of golf luggage all featuring the iconic European Team badge.

Guy Kinnings, European Ryder Cup Director, said: “We are delighted to announce a continuation of our successful collaboration with Loro Piana and to also welcome New Era, PRG and Titleist to the family of Official Suppliers to the European Ryder Cup Team.

“Having the right equipment and accessories is an important part of the preparation for a Ryder Cup and we are proud to partner with these four companies for the next three contests.”

Official Team Replica merchandise collections will be available to purchase from both the US and European Official Online Stores alongside some other select retailers in 2021.

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