Sports Direct renew partnership with KPMG Women’s Irish Open

KPMG Women's Irish Open Pic. Brian Arthur

The KPMG Women’s Irish Open has announced that Sports Direct has returned as Premium Partner of the 2023 renewal set to be contested next month at Dromoland Castle in Co. Clare.

The eagerly anticipated Ladies European Tour event will tee off on the 31st August with a lineup of elite female golfers including Ireland’s Leona Maguire and Aine Donegen and England’s Dame Laura Davies, all competing for a €400,000 prize fund.

Speaking of their partnership with the 2023 KPMG Women’s Irish Open, Leonard Brassel, Managing Director of Sports Direct said:


“Following on from the success of last year’s KPMG Women’s Irish Open, we are delighted to come on board this year as Premium Partner. At Sports Direct, we firmly believe in equal play across all sports so we are very excited to be back in the beautiful setting of Dromoland Castle and to be part of this fantastic event for women’s golf. This year we will continue our “Get a Grip” campaign, watch this space for some exciting activations, Golf Starts Here.“

Mark Nolan, Managing Director of Dromoland Castle was delighted to renew the partnership Sports Direct ahead of next month’s tournament:

“We are honoured to welcome Sports Direct once again as a sponsor for The KPMG Women’s Irish Open. This partnership represents a shared vision of promoting inclusivity and championing the achievements of female athletes. With their support, we aim to create an unforgettable experience for both players and spectators alike.

Sports Direct’s commitment to empowering women in sports aligns seamlessly with the core values of Dromoland Castle and the KPMG Women’s Irish Open. By joining forces, this partnership seeks to inspire future generations of female golfers, encouraging them to pursue their dreams and showcase their skills on a global stage.”

Tournament Director and CEO of Forefront Sports, Cian Branagan added: “The team at Sports Direct have been an incredible support since they came on board last year and it’s very exciting to see them continue to invest in golf across Ireland. We are delighted that they are partnering with us at this year’s 2023 Women’s Irish Open and I know they have some really fun activities planned over at the spectators village and across the golf course this year which will provide fantastic entertainment for event spectators.”


The 2023 KPMG Women’s Irish Open takes place on the 31st August to 1st September, and tickets can be purchased through the official event website HERE

To secure your tickets and keep up to date with the latest player announcements for the KPMG Women’s Irish Open, please visit You can also follow the tournament via social media by following @kpmgwomensopen on Instagram & Facebook and @womensirishopen on Twitter and TikTok.

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