The PGA TOUR, NBC Sports and Sky Sports today announced the return of televised golf with TaylorMade Driving Relief, centred around a $3 million charity skins match supported by UnitedHealth Group to raise money and awareness for the American Nurses Foundation and CDC Foundation, two organizations helping to lead COVID-19 relief efforts.
On Sunday, May 17, from Seminole Golf Club, TaylorMade Driving Relief will feature two-time FedExCup champion and World No. 1 Rory McIlroy and 20-time PGA TOUR winner Dustin Johnson, teaming up against two Oklahoma State University alumni: PGA TOUR superstar Rickie Fowler and 2019 first-time TOUR winner and 2019 NCAA National Champion Matthew Wolff. The competition will follow strict CDC social distancing guidelines, local mandates and will utilise appropriate testing measures to help protect the health and safety of the golfers, production crew and others on site.
Additionally, Farmers Insurance® has pledged $1 million to back a birdies-and-eagle pool to benefit Off Their Plate, a charitable organisation helping COVID-19 healthcare workers and impacted frontline shift employees.
Building upon this initial fundraising of $4 million, PGA TOUR Charities will announce a Text-To-Donate activation and online donation platform powered by GoFundMe to allow viewers to make additional contributions and raise funds for COVID-19 relief.
- Date/Time: Sunday, May 17; live coverage will air from 2-6 p.m. ET
- Television Broadcast: NBC, GOLF Channel, NBCSN, Sky Sports and other PGA TOUR global media partners
- Players: All four golfers will donate their time for the 18-hole, two-man team skins competition, with McIlroy/Johnson playing for the American Nurses Foundation and Fowler/Wolff playing for the CDC Foundation.
- Location: Seminole Golf Club (Juno Beach, Fla.) A majestic Donald Ross design with a clever routing on a rectangular site, each hole at Seminole encounters a new wind direction. Seminole has long been one of America’s most-revered clubs and this marks the club’s first ever golf event broadcast. No fans or spectators will be permitted on site.
- Digital: Unauthenticated streaming of the entire event available via PGA TOUR LIVE (NBC Sports Gold and Amazon Prime Video), GOLFPASS, GolfChannel.com and GOLFTV powered by PGA TOUR. Pre-match coverage as well as the first two holes of the event also will stream on Twitter.
- Safety measures: PGA TOUR will follow all guidelines, executive orders and mandates issued by the state of Florida, Palm Beach County and the city of Juno Beach.
“We are excited about the safe and responsible return of live golf and the opportunity to raise significant funds for those on the front lines of the COVID-19 pandemic through the TaylorMade Driving Relief event,” said PGA TOUR Commissioner Jay Monahan. “With four of the PGA TOUR’s top stars in Rory, Rickie, Dustin and Matthew of Team TaylorMade participating and UnitedHealth Group serving as the foundation of charitable giving, and Farmers Insurance providing an additional bonus pool, golf fans around the world can look forward to a unique, interactive and entertaining event that will help those in need.”
David Abeles, CEO, TaylorMade added: “While all of us navigate through the impact of this pandemic, we wanted to do our part for first responders and nominated COVID-19 charities. After speaking with our Team TaylorMade athletes, we are thrilled to make this TaylorMade Driving Relief event happen with our partners at the PGA TOUR and NBC Sports. The return of live golf and the opportunity to raise money for those affected is simply fantastic.”
FUNDRAISING AND IMPACT: Thanks to a pledge from UnitedHealth Group, the primary charitable component will see the teams compete in a $3 million charity skins match as each team will compete for one of two charities, the American Nurses Foundation and CDC Foundation.
“The 325,000 people of UnitedHealth Group continue to work tirelessly every day to support the health and safety of the people we are privileged to serve and to contribute to the resolution of this pandemic,” said David S. Wichmann, UnitedHealth Group Chief Executive Officer. “This additional financial support for the American Nurses Foundation and the CDC Foundation advances our commitment to take care of those who care for us by helping to meet the clinical, emotional and mental health needs of our frontline heroes, doctors, nurses and all health care workers. We’re pleased to be a part of this event designed to bring attention to and encourage further financial support for those on the leading edge of fighting this pandemic.”
Additionally, Farmers Insurance also kicked off fundraising efforts with a $1 million pledge, to back a birdies-and-eagles pool to benefit Off Their Plate, whose work creates a conduit for local communities to provide nutritious meals to the hospital teams we depend on and economic relief to local restaurant workers who have been most affected by COVID.
“For more than 90 years, serving our customers and helping communities impacted by disasters around the country has been in our DNA, and that remains true now more than ever. On behalf of everyone at Farmers, we’re proud of first responders and frontline workers for what they continue to do every single day during this unprecedented situation,” said Farmers Insurance CEO Jeff Dailey. “It’s a privilege to support this event, alongside our brand ambassador Rickie Fowler, and provide much needed funds to Off Their Plate, so they can continue to help those most impacted in this uncertain time.”
“While all of us navigate through the impact of this pandemic, we wanted to do our part for first responders and nominated COVID-19 charities. After speaking with our Team TaylorMade athletes, we are thrilled to make this TaylorMade Driving Relief event happen with our partners at the PGA TOUR and NBC Sports,” said David Abeles,CEO, TaylorMade. “The return of live golf and the opportunity to raise money for those affected is simply fantastic.”