Yoplait SKYR Signs New 3 Year Partnership Deal with AMGEN Irish Open

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Conor Purcell, Yoplait Senior Brand Manager Deirdre Lowry and AMGEN Irish Open Championship Director Paul Gillmon. (Image: Daly/Sportsfile)

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Irish Professional Golfer Conor Purcell recently joined  Paul Gillmon, (DP World Tour’s Championship Director of the Amgen Irish Open) and Deirdre Lowry (Senior Brand Manager) of Yoplait Ireland to announce details of a new 3 year partnership.

The partnership will make Yoplait SKYR the official Yogurt of the AMGEN Irish Open event which takes place this year from 4th-7th September at The K Club, Straffan, Co.Kildare, Ireland.

As an official sponsor to the AMGEN Irish Open, Yoplait SKYR will enjoy high-visibility across a broad range of associated multi-media in addition to strong brand exposure opportunities across the course of the event in September.

Yoplait SKYR is a 100% natural, high in protein and fat free source of quality dairy which provides a significant percentage of your daily nutritional requirements.  Its high protein, zero fat qualities make it the perfect breakfast choice. Yoplait SKYR will host a series of premium sampling activities where complimentary SKYR breakfast bowls will be available to AMGEN Irish Open attendees throughout the duration of the event.

Speaking on behalf of Yoplait SKYR, Senior Brand Manager Deirdre Lowry said

We feel honoured to become the official Yogurt to the AMGEN Irish Open 2025 for many reasons.  Yoplait SKYR is the perfect product for athletes of all abilities owing to it being naturally high in protein with 0% fat and low sugar. Its creamy texture and great flavours make it an excellent way to start your day and our Yoplait SKYR breakfast experience at the Amgen Irish Open will be something for all attendees to participate in and enjoy over the coming years.

Generations of Irish Athletes have grown up enjoying the benefits of Yoplait during the last 50 years and we look forward to seeing many of Ireland’s and the world’s  favourite golfers competing at the prestigious AMGEN Irish Open at the K Club in September and beyond.”

Paul Gillmon, the DP World Tour’s Championship Director of the Amgen Irish Open, said: “We are delighted to welcome Yoplait SKYR to the Amgen Irish Open family ahead of this year’s event.

“The Amgen Irish Open is not just a golf tournament, but an event for all the family and having a brand such as Yoplait on board adds to the full experience of what will be an unforgettable visit to The K Club.”

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