Woods & Timberlake’s golf-themed ‘Big Apple’ venture

Fatiha Betscher

T Squared Social has four full-sized golf simulator bays (Photo 8AM Golf)

Welcome to ‘T-Squared Social’, a swanky new bar and restaurant co-owned by Tiger Woods and Justin Timberlake, that opens in Manhattan this Wednesday.

The 15-time major-winner and the artist who has sold over 88 million records and been rewarded with 10 Grammys, have joined forces in building an upscale restaurant located on the junction of East 42nd Street and Fifth Avenue, sandwiched between the New York Public Library and Grand Central Terminal.

And the restaurant, formerly home to an Emigrant Savings Bank, takes up the entire block and has entrances off both 42nd and 43rd streets.


Timberlake is a keen golfer, playing the game from an early age, and is a regular feature at the AT&T Pro-Am at Pebble Beach. In 2009 he purchased the Big Creek Golf Course in Memphis and renamed it ‘Mirimichi,’ which locally means ‘a place of happy retreat’. Timberlake had grown up playing on the course and was reportedly aghast at the idea of having it developed for housing.

However, after purchasing the course for a reported $16m, he sold it in 2014 for just $500,000.

From 2008 to 2012, the former N-Sync boyband member who went on to superstardom as a solo artist has hosted the Justin Timberlake Shriners Hospitals for Children Open in Nevada.

So, it comes as little surprise that the joint venture with Woods would adopt a golfing theme and that is very much the case with T-Squared Social which features four golf simulators, where guests can play some of the most iconic courses in the world, including Pebble Peach and St. Andrews.

Imagery of the 15-time major champion adorns the walls at T-Squared Social Club (Photo 8AM Golf)

There are classic photographs adorning the walls of Woods throughout his playing careers, along with several golf bags on display.

The restaurant will also boast the Big Apple’s biggest indoor television, a 200-inch screen that can be split into four or, if the mood takes you, kept as one screen for one big event.

“Justin and I thought it would be cool to create a place that combines our favourite things,” said Woods.

The restaurant also has four bowling alleys along with a darts area. As the restaurant’s website reads, “It wouldn’t be a great bar without darts.” Up to four players can play darts in each dart bay, and restaurant goers can bring their own darts or use the ones provided.

The same concept applies to golf as well. Rental sets are available or customers can use their own, with left-handed and children’s sets available as well.

The restaurant website says beverages can be consumed while playing golf, bowling, and darts. However, drinks don’t come cheap – it is New York after all. Craft cocktails range between $21 and $25, while most draft beers – including Guinness – sell around the $10 mark.

The menu has many options, ranging from charcuterie boards to a raw bar, and chicken wings for appetizers. Salads, sandwiches, and the ‘Madison Avenue Burger’ highlight the dinner menu, while choices for dessert also exist.

But like other New York City establishments, T-Squared Social is not the cheapest of venues, yet it certainly sounds like a place where plenty of people—and golfers—can have a fun night out.

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