Ryder Cup Europe and the PGA of America have announced a new agreement with Hilton that will see the leading global hospitality company become a Worldwide Partner of the 2023 Ryder Cup. This agreement elevates Hilton from its previous position as Official Hotel Supplier to the 2023 Ryder Cup.
This new partnership agreement with golf’s greatest team contest further strengthens Hilton’s strong ties with the game. The company has been an Official Partner of the DP World Tour since 2022 and Luke Donald, the Captain of the 2023 European Ryder Cup team, is a Hilton Ambassador.
In addition to providing accommodation to Ryder Cup players and staff at Rome Cavalieri, a Waldorf Astoria Hotel, Hilton will also benefit from global brand exposure through co-created, multi-channel marketing campaigns. And bringing its leading approach to creating the most memorable stays, Hilton will be launching a Ryder Cup edition of their award-winning “A Stay on the Green by Hilton” experience that has already proved so successful at select DP World Tour events. Hilton Honors members will have exclusive access to use their Points to book the unique opportunity of staying in a specially constructed Hilton room next to the 10th green at Marco Simone Golf and Country Club.
Hilton will also enjoy significant on-course branding at the tournament and on global television broadcasts and will sponsor digital content campaigns on Ryder Cup social media channels throughout 2023.
Established in 1927, the biennial competition pits 12 of the top professional golfers from the U.S. and Europe against each other in a head-to-head match play competition and has become one of the world’s greatest sporting events, captivating an audience of millions around the globe. The 2023 Ryder Cup will take place at Marco Simone Golf and Country Club in Rome from 29 September – 01 October.
Speaking about the new partnership Chris Silcock, EVP and Chief Commercial Officer of Hilton, said: “The Ryder Cup is one of the most exciting events in the global sporting calendar and we are delighted to become a Worldwide Partner of the 2023 event. Through this industry-first partnership, Hilton will create once-in-a-lifetime experiences and showcase our leading and unique hospitality to players, staff, and Hilton Honors members.”
Guy Kinnings, Ryder Cup Europe Director, said: “We know Hilton very well through our DP World Tour partnership and we are delighted that they have decided to further elevate their association with the Ryder Cup. We have already worked together on award winning marketing campaigns for the DP World Tour over the past 12 months and the Ryder Cup, the pinnacle of drama and emotion in our sport, provides rich territory to further collaborate on campaigns that get people talking. The spectacular Rome Cavalieri Waldorf Astoria Hotel will also be the base for both teams. Rome 2023 promises to be a historic event and a partner of Hilton’s prestige will help us stage one of the best events yet.”
Jeff Price, Chief Commercial Officer of PGA of America, added: “We are thrilled that Hilton, the global leader in premium hospitality and service, has expanded its relationship with the Ryder Cup. By combining Hilton’s renowned hospitality expertise with the prestige of the Ryder Cup, we aim to deliver a world-class experience for golf enthusiasts at Marco Simone.”