PGA Tour purses increased 78% and viewership up after LIV rivalry

It’s a glorious time to be a member of the PGA Tour with nine more chances left in the season to take advantage of $20 million plus purses that have arrived in no small part thanks to LIV Golf.

According to data gathered by The Sports Daily, the purse value average is up 78% year-over-year and top-level players like Scheffler and Rahm are racking up wins.

So far this season, Rahm has won three events, including the Masters, Sentry Tournament of Champions, and the Genesis Invitational. Meanwhile, Scheffler has taken home the Phoenix Open and the Players Championship.

Check out the chart below for 2022 vs 2023 PGA Tour Purse comparison.

 

Meanwhile, the final round of the Genesis Invitational experienced a 31% year-over-year increase in viewership while the Players Championship saw a 42% increase in viewers during the final round compared to a year ago.

Currently, the PGA Tour designated event viewership is up 14% compared to 2022. In addition, the PGA Tour’s social media presence across Facebook, Instagram, Twitter, and YouTube has already increased by 31% year-over-year.

Check out the chart below for the viewership increase on PGA Tour’s designated events.

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