Keith Pelley, the Chief Executive of the European Tour group, has been elected as the new Chairman of the International Golf Federation (IGF).
Pelley will serve as Chairman of the IGF from 2023-2027, while World Golf Hall of Fame Member Annika Sörenstam, the ten-time Major Champion and host of the Volvo Cars Scandinavian Mixed, was also re-elected as IGF President.
The IGF was founded in 1958 and is the recognised International Federation within the Olympic and Paralympic Movement.
Pelley said: “I am very honoured to accept this important and prestigious role and I look forward to working with Annika and Antony Scanlon, the IGF’s Executive Director, as well as the individual member Federations and Tours, to continue to develop our sport globally.
“I have always said that I believe golf is the most inclusive of all sports and the IGF, through its relationships with these member organisations and the Olympic and Paralympic Movement, undoubtedly has an important part to play in promoting this internationally and showcasing golf as a sport for all.”
Antony Scanlon, Executive Director of the IGF, said: “We are grateful for the leadership of Keith Pelley and Annika Sörenstam as we continue to encourage the international development of the sport of golf.
“As two prominent members in the international golf landscape, Keith and Annika will bring extensive experience and knowledge to our overall strategy and we are thrilled to have them in these key roles. I also want to thank PGA TOUR Commissioner Jay Monahan for his tenure as the IGF Chairman and we’re delighted to have him continue on the Board moving forward.”
In August 2015, Pelley became the fourth Chief Executive in the 50 year history of the European Tour group, which incorporates the DP World Tour, the European Challenge Tour, the Legends Tour and the G4D Tour, and is the Managing Partner of the Ryder Cup in Europe.
During his time in the role, the Canadian has overseen a period of significant evolution through the European Tour group’s commitment to Driving Golf Further and its guiding principles of being innovative, inclusive and global.
This includes the introduction of the Rolex Series, a landmark partnership which saw DP World become the title partner of the group’s main Tour, and the creation of a global pathway system through partnerships with international Tours and an operational joint venture with the PGA TOUR. The latter partnership also led to the Genesis Scottish Open becoming the historic first co-sanctioned event between the two Tours this summer.
Pelley has also overseen a closer collaboration with the women’s game, including co-sanctioned events such as the Volvo Cars Scandinavian Mixed, and the introduction of the ground-breaking G4D Tour (Golf for the Disabled) in conjunction with the European Disabled Golf Association (EDGA), of which he is a Board member.
Prior to joining the European Tour group, Pelley was President of Rogers Media in Toronto where he was responsible for leading the overall operations of the company’s diverse portfolio. Before that, he was Executive Vice President of Strategic Planning at CTVglobemedia, President of Canada’s Olympic Broadcast Media Consortium, President and CEO of the Toronto Argonauts Football Club and President of The Sports Network in Canada.
Sörenstam, who has 97 worldwide professional victories during her prestigious playing career, was re-elected for a second two-year term as IGF President, which she’ll serve from 2023-2024.
During her 15-year, Hall-of-Fame playing career, Sörenstam rewrote the LPGA and Ladies European Tour record books, won countless awards and changed the way women’s golf was played, viewed and covered. In 2007, she created the ANNIKA Foundation, which provides golf opportunities at the junior, collegiate and professional levels while teaching young people the importance of living a healthy, active lifestyle through fitness and nutrition.
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