Play in Pink, a charity which brings the golf community together in aid of The National Breast Cancer Research Institute, has been unveiled as the Official Charity partner of the KPMG Women’s Irish Open.
The tournament returns to Irish shores after a ten-year absence and will touch down in Dromoland Castle in County Clare from September 22-25.
The Play in Pink initiative raised a staggering €405,000 as part of a record breaking year in 2021. The nationwide fundraising campaign’s efforts go directly towards the research programme at the Lambe Institute, Galway, helping to fight a disease close to so many of our hearts.
Play in Pink co-ordinator Miriam Hand hopes the new partnership with the KPMG Women’s Irish Open can raise the profile of the colourful initiative even further, creating more awareness and funds for Breast Cancer Research.
“The National Breast Cancer Research Institute is honoured to be associated with this year’s KPMG Women’s Irish Open at Dromoland Castle,” said Hand.
“Breast cancer is a major health issue for Irish women and our Play in Pink campaign, supported by Golf Ireland, lady captains and clubs across the country has been a tremendous success.
“This ongoing funding has greatly supported the National Breast Cancer Research Institute to finance research efforts on cancer genetics and improve newer treatments and outcomes for patients globally, and this new partnership can only help that.”
As part of the agreement, day two of this year’s KPMG Women’s Irish Open will be a ‘Play in Pink Day’, with Dromoland Castle’s Maria Nolan hoping both players and spectators alike will embrace the festivities for such a worthy cause.
“As the National Breast Cancer Research Institute is a charity very close to my heart, I was so happy to hear it is the chosen charity partner for the KPMG Women’s Irish Open,” said Nolan.
“I’m looking forward to seeing the world’s top women golfers playing on the wonderful Dromoland Castle golf course which I am so proud to be a member of.
“As Friday will be ‘Play in Pink’ day, I hope everyone will wear pink and have great fun. There is a great air of excitement about it and we are all counting down the days!”
Mark Nolan, Managing Director at Dromoland Castle is proud of the partnership with Play in Pink and encourages both men and women to show their support with a splash of pink come tournament week.
“Dromoland Castle are delighted to welcome the NBCRI as the Official Charity Partner of the KPMG Women’s Irish Open,” said Nolan.
“Unfortunately cancer has affected all of us in some way or another and we are proud to be in a position to support the great work that the National Breast Cancer Research Institute carry out on a daily basis.
“The Friday of the event will feature a ‘Play in Pink Day’ where we encourage all visitors to dress in pink & help us in support of this worthwhile charity. We have no doubt that the Irish golf community will embrace the occasion.”
Tickets to see the stars of the Ladies European Tour at the KPMG Women’s Irish Open are now on sale at www.womensirishopen.ie. Four-day tickets are priced at €35 while single-day tickets will cost €15. Under 16s attending the event will also be admitted free of charge.