16.4 C
Dublin
Tuesday, May 26, 2020
- Advertisement -

Adidas taking street culture to the course with limited edition collection

Must read

Brady shows his human side (and nearly his backside) to the world

As athletes go, Tom Brady is about as unrelatable as they come, with a net worth of around $200 million & married to a supermodel, but he was one of us on Sunday night

The story of the golf ball

How many of us have considered with any degree of depth the playing properties and evolution of the humble golf ball?

Thomas amongst the standout performers from The Match II

Just when I think you couldn't possibly be any dumber, you go and do something like this... and totally redeem yourself!

Learning from the pros

We can all learn a thing or two by watching the pros in person. Just a shame that spectator-free events make such opportunities unlikely this year

Adidas is combining sport and street culture once again, but this time through iconic and versatile products built with the golfer in mind.

Adidas Golf is introducing a limited-edition capsule – Collection 0/ – that will push boundaries on the definition of what performance apparel can look like on the golf course. Designed in collaboration with teams across the adidas network, Collection 0/ marks a new beginning for golf style.

As golfers are looking for more of a blend across lifestyle and performance when it comes to what they wear on the course, this collection speaks to the possibilities of what that can be. Specifically, this limited capsule intertwines golf and streetwear through lifestyle silhouettes that speak to the traditions of the adidas brand.

It breaks down preconceived perceptions of golf fashion by introducing versatile, stylish and street-inspired pieces that incorporate the best performance materials. What’s left are modified golf silhouettes that have more of a lifestyle look and feel.

“Golfers today expect to find apparel that provides them with everything they would need on the course – stretch, lightweight, moisture-wicking fabrics, protection from the sun, etc. – but they also expect to find unique elements of style and versatility within those pieces,” said Dylan Moore, senior creative director, adidas Golf.

“We wanted to give them that, so we looked to our DNA as a brand for inspiration and met with designers from other categories to get additional insights. The end result was this unique capsule that had the perfect blend of golf with sport and street culture.”

While this collection is exclusive, adidas will continue to shape and redefine golf style in future seasons by infusing innovative materials with designs that meet the needs of the modern golfer.

The limited collection features a crew sweatshirt (€79.95), jacket (€109.95), Jacquard polo (€74.95), stripe polo (€64.95), Dobby (€74.95) and woven (€79.95) shorts, and Dobby pant (€99.95).

Collection 0/ is available at www.adidas.co.uk/collection_zero and at select retailers worldwide.

New Gear

Get to grips with Golf Pride online

With restrictions still widespread, Golfers can find the perfect golf grip digitally with the Golf Pride online Grip Selector tool, offering us access to the company's most extensive ever range

Free GPS App from Bushnell Golf gets a massive upgrade

Free to download for all Bushnell Golf product owners, the new App provides access to state-of-the-art graphics and technology designed to further enhance a golfer's experience on the course

TaylorMade unveil timely MyMG2 personalised wedges

New custom wedge programme offers thousands of combinations to personalise the company’s latest wedge offerings

Golf needs its Putt Buddy now more than ever

An Irish company, run by Irish golfers have enlisted the help of Irish manufacturers to produce a stainless steel product that allows the ball to be removed from the hole without touching the flagstick

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Brady shows his human side (and nearly his backside) to the world

As athletes go, Tom Brady is about as unrelatable as they come, with a net worth of around $200 million & married to a supermodel, but he was one of us on Sunday night

Dunmurry Springs clubhouse up for rent as potential corporate HQ

The closed Dunmurry Springs Golf Club in Co Kildare is back on the market, with its clubhouse being advertised as the ideal rental property for a business HQ

The Devil inside her

After her college career came to an anticlimactic end because of Covid-19, Olivia Mehaffey has decided to resurrect it, signing up for one more year at Arizona State

The story of the golf ball

How many of us have considered with any degree of depth the playing properties and evolution of the humble golf ball?

Thomas amongst the standout performers from The Match II

Just when I think you couldn't possibly be any dumber, you go and do something like this... and totally redeem yourself!