FootJoy launch its all new HyperFlex & HyperFlex Carbon

Peter Finnan

FootJoy, the #1 Shoe in Golf has been trusted by players at all levels of the game for 100 years because of a singular dedication to the game of golf and a relentless commitment to performance innovation, style, comfort and quality.

For 2023, FootJoy is introducing the new HyperFlex and HyperFlex Carbon golf shoes. Finely tuned to empower the golfer athlete, HyperFlex delivers hyper power, hyper control and hyper fit for men and women.

Building on the success of the 2021 models, golfers can expect lightweight, athletic comfort but with added stability and control to maximise power through the golf swing.


HYPER POWER: The OptiFlex outsole design promotes stability where you need it for the golf swing and flexibility for walking comfort. For those looking for even more stability and comfort, the all-new HyperFlex Carbon shoe features a moulded carbon fibre power plate that delivers Tour-level stability and performance. HyperFlex Carbon offers additional underfoot cushioning with an OrthoLite Impressions FitBed.

HYPER CONTROL: The Power Stabiliser outsole harnesses lateral movement through the swing and ensures a secure foundation. The ThermoPlastic saddle strap wraps the foot to provide additional lateral and medial support and control throughout the golf swing.

HYPER FIT: FJ’s popular StratoFoam cushioning delivers comfort and support tuned specifically for golf. The midsole design provides the perfect blend of cushioning which helps absorb shock while maximising energy return to reduce foot fatigue.

“The new HyperFlex and HyperFlex Carbon offer Tour-proven enhancements within the athletic silo, delivering unquestioned innovation, comfort, stability and a visual design aesthetic that celebrates performance technology for the golfer athlete,” said Patrick Trubiano, Director of Product Management, FJ Footwear.

“This product will excite current HyperFlex wearers and those looking to add more power to their game.”

Some of the key comfort and performance benefits of the new FootJoy HyperFlex are as follows

Breathable Performance Mesh: Vacuumed formed engineered mesh with moulded ribbed knit saddle for structure and support.
Enhanced Range of Motion: OptiFlex zones deliver enhanced range of motion and flex to ensure maximum ground contact.
On-Course Traction: HyperFlex and HyperFlex Carbon are equipped with Pulsar LP cleats by Softspikes low profile spikes that deliver stability and support from the moment you step foot onto the course.
Ultimate Comfort: StratoFoam & FTF+ delivers comfort and support with a 100% waterproof mesh upper. HyperFlex Carbon includes an OrthoLite Impressions FitBed that provides immediate step-in comfort and moulds for a custom fit over time.
Increased Stability (HyperFlex Carbon-only): TPU with Carbon wrapped shank.

All new HyperFlex models are available from today March 1st. HyperFlex laced will be available in White/Blue, Black, Grey and have an RRP of €185. HyperFlex BOA will come in White, Navy at an RRP of €215. A ladies version will come in White/Purple, Pink/White for an RRP of €185

HyperFlex Carbon will have an RRP of €220 and available in White/Pink, Black

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