30 years since DryJoys launched to the acclaim of sodden socked golfers who sought a reliably waterproof golf shoe to reinvent their five hours on the fairways, FootJoy has released a limited edition shoe to mark the occasion.
Thirty years on, the classically designed shoe still sets the industry standard when it comes to keeping your feet dry whilst encouraging performance and while the technology inside has evolved drastically over that time period, DryJoys remain one of the most popular shoes on the market.
This success has been testament to the style and quality of the DryJoys, which has remained true to its initial brand promise; to give golfers an enhanced on-course experience in all-weather conditions.
The original DryJoys used a Sympatex membrane to ensure waterproof performance, but through close collaboration and significant R&D efforts with Pittards of England, the 1990’s saw the introduction of ECL – Extreme Comfort Leather.
The significance of this breakthrough was that FJ was able to remove the membrane, but through a complex and proprietary tanning process the waterproof characteristics of the product could still be maintained. Removing the membrane made the shoe lighter, more breathable and more comfortable, without giving up anything in return.
As well as the developments in the leather, the outsole has seen several improvements over the years, from DryJoys, to DryJoys GX, DryJoys Pro, DryJoys Pods and now DryJoys Tour.
The shoe has been heavily represented on global tours since its inception, with Zach Johnson notably trusting DryJoys for both Major wins, eight years apart at the 2007 Masters and the 2015 Open Championship.
And now, in-keeping with its classical style, the limited- edition 30th anniversary shoe is an iconic plain toe saddle style in a white/grey croc colourway, offered with a unique white midsole colouration. If that wasn’t enough, to celebrate the landmark, each pair will also feature commemorative FitBeds and will come with a shoe bag with the 30th Anniversary logo.
“In recent years we have seen a shift away from the traditional looking shoe in the general golf shoe industry,” said Paul O’Hagan, European Marketing Manager. “However, the trust and support for the DryJoys franchise hasn’t wavered. To make it to thirty years, and still remain one of the most popular shoes is a testament to the quality and style.”
While for Richard Fryer, Director of Product Management for Footwear, his own confidence in the brand has only been increased by the raft of professionals who have seen FJ as the shoe that fits their own career needs:
“While the style and design of the DryJoys has remained constant over the past thirty years, each new introduction has delivered additional comfort, stability and traction with advancements in technology. This is proven by the significant number of Tour professionals who have put their faith in the DryJoys name over the past three decades.
“Looking forward, we’re constantly evolving the look and feel of the DryJoys brand. I can’t divulge too much information, but rest assured the renowned qualities of a DryJoys – comfortable, stylish, waterproof performance footwear – will be subtly enhanced, safely housed in a fresh, relevant and iconic silhouette.”
Availability
Limited quantity available, on sale at selected FJ stockists SRP: €180
For further information, visit: www.footjoy.ie
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