Srixon unveils all-new Soft Feel Brite golf ball

Peter Finnan
Peter Finnan

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Whether off the tee or around the greens, the new Srixon Soft Feel Brite lives up to its namesake. Brite is an extension of the Srixon low-compression two-piece Soft Feel ball which has been one of the most successful golf balls in its category for well over a decade.

As well as a low compression that will appeal to more players, Soft Feel Brite is also a reflection of a growing shift in the trend of players using golf balls with colours other than white. While the Soft Feel was previously available in yellow, the new matte colours are orange, red and green. Srixon touts the colours as adding a visual enhancement to better enable players to follow the flight of the ball.

“The new Soft Feel Brite golf ball puts us at the forefront of the low-compression distance ball category,” said Lionel Caron, Srixon Sports Europe Chief Sales & Marketing Officer. “Whether off the tee or around the greens, the new Soft Feel Brite lives up to its namesake. With it, you’ll experience a solid yet comfortable impact on every swing, giving you more confidence as you address each shot.”

Soft Feel Brite features Srixon’s softest FastLayer Core. This softer core is more resilient, snapping back into shape more quickly after impact for added ball speed, while dramatically reducing long game sidespin for increased accuracy.

Soft Feel Brite’s low compression design and soft, thin cover provides all-around performance with distance off the tee and increased greenside spin that all players crave. With the 338 Speed Dimple Pattern, it cuts through the wind for longer, straighter shots from tee to green. For the player that values feel most of all, the all-new Soft Feel Brite from Srixon delivers and you will certainly get noticed too.

The Srixon Soft Feel Brite is available from Feb 13th and will have an RRP of €29 per dozen.

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