Next generation Titleist Pro V1 and Pro V1x debut on PGA Tour

by | Oct 6, 2020 | 1 comment

Peter Finnan

Feature Interviews

Why I love golf, with Jim Gavin 

Why I love golf, with Jim Gavin 

Jim Gavin is one of Gaelic football’s most decorated coaches. After a distinguished playing career, he led Dublin to unprecedented provincial and national dominance, winning 17 major honours including four successive National Leagues, seven successive Leinster...

Michael Hoey is playing life’s long game

Michael Hoey is playing life’s long game

On the face of it, Michael Hoey’s decision to swap his yardage book for a rule book and take up a role as a DP World Tour referee might surprise a few people. By his own meticulously high standards, the Northern Irishman even impressed himself at times with his play...

Following a rigorous two-year development process, next generation Titleist Pro V1 and Pro V1x golf balls are now available to PGA Tour players to use in competition, with the first opportunity coming Thursday in Las Vegas at the PGA Tour’s Shriners Hospitals for Children Open.

The final Pro V1 and Pro V1x prototypes will be delivered to player’s lockers today at TPC Summerlin. Titleist Golf Ball R&D representatives are on site to work with players as they test the new products and determine the model that best fits their game.

This is just the beginning of Titleist’s seeding and validation process that will continue over the coming weeks and months at events across the worldwide professional tours. Gathering feedback from the game’s best players through every stage of the R&D process, and then earning their validation under the pressure of competition, are critical elements in the development of all high-performance Titleist golf equipment.

TPC Summerlin is also where Titleist’s original Pro V1 prototypes were first introduced to PGA Tour players in October of 2000, at what was then the Invensys Classic. Eventual winner Billy Andrade was one of 47 players who immediately put the ball in play that week, marking a groundbreaking shift in equipment usage at a single event that has yet to be surpassed.

Today, Titleist’s flagship models are trusted by more than 74% of all players on the PGA Tour and across the major worldwide tours. The percentages are even higher at the game’s biggest amateur, college and junior events.

While the Pro V1 and Pro V1x names remain the same, the performance of the game’s best-selling golf balls has advanced with each new generation through breakthrough product technologies and process innovations. Titleist’s R&D and Operations teams come to work every day with a singular goal: To make the best performing, most consistent and highest quality golf balls in the game even better.

Stay ahead of the game. Subscribe to our newsletter to get the latest Irish Golfer news straight to your inbox!

1 Comment

  1. Marcus Conroy

    I would also test your new titleist free of charge if you so wish ??‍♂️

    Reply

Submit a Comment

Your email address will not be published.

Stay ahead of the game. Subscribe to our newsletter to get the latest Irish Golfer news straight to your inbox!

1 Comment

  1. Marcus Conroy

    I would also test your new titleist free of charge if you so wish ??‍♂️

    Reply

Submit a Comment

Your email address will not be published.

Latest Stories