GolfNow has renewed their sponsorship of the NI Open for the third year in a row and this year will launch a brand new interactive family event at the tournament.
In conjunction with the NI Open, presented by Modest! Golf, GolfNow will host the Junior NI Open to run alongside the main tournament at the Interactive Zone, where children aged 6–9 and 10–13 can take part in the boys and girls competition.
Families stand to win a brand new set of junior TaylorMade clubs for their children. Alongside this great prize, NI Open hosts Galgorm Castle will provide a junior membership to each lucky winner, while the NI Open’s presenting sponsor, Modest! Golf Management, will also be supporting the Junior NI Open with Modest! Golf prizes.
Andrew Hollywood, Marketing Director at GolfNow, said: “We are committed to growing the game of golf and have developed a fantastic junior tournament in line with the main event. The NI Open has a fun interactive zone at the tournament every year and this time around we have a fun competition that is open to junior golfers and is free to enter.
“It was important to create something that the whole family can take part in and make starting out on a golf course a less intimidating place.”
Ross Oliver, NI Open Event Manger, commented: “We are delighted to have GolfNow’s continued support for the NI Open. The introduction of the Junior NI Open by GolfNow is a fantastic addition to the event and augments the message that the NI Open is truly a golf tournament for all the family.”
A recent independent study by Sports Marketing Surveys INC. for the Golf Foundation confirmed the crucial role families play in growing the game of golf. “The results of the survey prove that golf can have a hugely positive impact on a child’s upbringing,” commented Brendon Pyle, Chief Executive of the Golf Foundation.
“Golf is perhaps the only sport where multiple generations of the same family can play together over decades and even compete. The fact that 71 per cent of children surveyed expressed a real interest in playing with their parents proves that if clubs can provide an environment in which all ages feel welcome and comfortable, the sport will grow. A key catchment for attracting youngsters to the game is between 6-12 years of age, during which 67 per cent of the UK’s participating junior golfers first take up the game.
To take part in the Junior NI Open, simply pop along to the Interactive Zone, enjoy a free lesson from PGA Professionals, pick up your competition card from the GolfNow team and hit the pitch and putt course. The competition will run on Thursday, Friday, Saturday and Sunday of tournament week (August 10-13) with the winners announced at 2pm on the final day.
Entry to the NI Open is FREE, simply register for your free tickets online at www.niopen.golf or download the NI Open app.
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