The SEVE Collection honours the remarkable legacy of Severiano Ballesteros, one of golf’s all-time greats, while also inspiring a fresh wave of golfers. In just under ten months, the SEVE Collection has swiftly grown its presence in 16 countries, including Japan. With its recent entry into the highly competitive Irish golf market, we are excited to offer high-quality golf apparel and accessories that fuse performance with style, featuring a new tonal design inspired by Seve Sundays.
The SEVE Collection was proudly showcased at The Open Championship at Royal Troon Golf Club, marking the first-ever collaboration between a player and a Major tournament. We are equally thrilled to emphasize our support for the Seve Ballesteros Foundation. By purchasing items from the SEVE Collection, customers support a brand that celebrates Seve’s legacy and helps fund the Foundation’s vital work in brain cancer research and youth golf programs.
SEVE Collection is excited to announce the appointment of Joe Shannon (G Golf Ireland) as the new representative for the Island of Ireland. Joe, alongside his team at G Golf Ireland, will help strengthen SEVE’s presence across this region and engage with golf clubs, resorts, and retailers to introduce the brand’s quality golf apparel to a wider audience.
Joe and the G Golf Ireland Team bring over 15 years of experience in the golf industry and are very well-known within the Irish golfing community. G Golf Ireland’s extensive network and understanding of the local golf scene will be instrumental in helping SEVE grow its reach across the Island of Ireland. “Joe and his team bring a wealth of knowledge and experience to SEVE, and we’re excited to have them on board,” said Fredric Kaijser, CEO of SEVE Collection. “Their passion for golf and commitment to fostering relationships in the industry makes them an ideal partner to help expand the brand’s presence in this important market.”
Joe and his colleagues will use their existing relationships with golf clubs, resorts, and retailers to introduce SEVE’s range of functional yet stylish apparel. They will also stay true to the brand’s focus on craftsmanship and honour Seve Ballesteros’ legacy.
“We’re excited to represent SEVE in the Republic of Ireland and Northern Ireland,” said Joe Shannon, CEO of G Golf Ireland. “SEVE’s story and the quality of the products really resonate with golfers here. I look forward to working with my team to bring SEVE to both local Irish golfers and our many international golfing visitors right across the Island of Ireland.”
SEVE Collection has seen steady growth internationally, and with the addition of Joe Shannon and his team at G Golf Ireland, the brand is poised to strengthen its connection to golfers on the Island of Ireland.
Play with Charisma is one of SEVE’s core values. The SEVE brand tells the story of Seve, dedicated to celebrating the legacy of the world’s most creative, exciting, and unique player that the world of golf has ever seen. This game, once described by Seve himself as “a great and very strange game,” was mastered by Seve, an artisan of golf, who did things with his hands and a club that no other player has dared to do before or since. Seve played the game with his mind and is forever loved.
For more information on SEVE Collection, please visit www.sevecollection.com or follow SEVE on Instagram at @sevecollection
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