A buzzword floating around the equipment industry needs to be unpacked: “zero-torque” or “torque-free.” There’s a good chance you’ve heard about one or both — even if they mean the same thing. In an industry where the club du jour is ever-changing, it’s fair to say that torque-free is the hottest trend in the putter space.
For the uninitiated, “zero-torque” is a design that keeps the face square to the target line — as opposed to opening or closing — by positioning the centre of gravity (CG) directly under the shaft axis. Doing so reduces head twisting and makes it easier to return the face back to square at impact with minimal effort.
There has been an explosion of zero-torque models both on tour and in amateurs bags as companies like LAB golf and PXG offered great options.
It was only a matter of time that Odyssey Golf as the #1 Putter on Tour joined the zero-torque revolution and today they announced their all-new family: Ai-ONE Square 2 Square.
Available from today, Odyssey will roll out their most successful Tour-proven shapes (Jailbird, #7, and Double Wide) in Square 2 Square with an Ai-ONE Insert for more consistent ball speeds across the face.
Ai-ONE Square 2 Square Putters feature a modern centre shafted design that makes them Statically Balanced, so they want to stay square throughout a golfer’s stroke. These putters are ideally suited for golfers looking to minimise their face rotation when they putt.
Centring the shaft on the CG plane results in putters that rest with the toe up, which is opposite of a traditional putter with toe hang. This design promotes a square face throughout the stroke.
Ai-ONE Square 2 Square Putters provide built in forward press as well. The 3.3° of forward shaft lean presets the hands in a forward press position, eliminating the opening of the face that often happens when golfers forward press.
Additionally, the Ai-ONE Insert is engineered with contours on the aluminium backer of the insert, which are co-molded to a White Hot Urethane striking surface to promote a consistent ball speed across the face with the classic White Hot feel that Tour players and amateurs love.
Plus, the lightweight steel SL 90 shaft offers 20-30 grams (depending on the grip) of counterbalance weight in the butt end for more stability throughout the stroke.
“Our new Odyssey Ai-ONE Square 2 Square Putters are built to deliver zero torque, only better,” said Odyssey General Manager and Callaway VP of Global Product Strategy, Jacob Davidson. “We’ve seen the momentum in this emerging category both in the market and on Tour, and we couldn’t be more excited to introduce these new models. The combination of our centre shaft, iconic shapes, and our Ai-ONE Insert should set Square 2 Square apart for players who want to improve their putting performance.”
Odyssey Ai-ONE Square 2 Square Putters will be available for pre-sale on November 15, and available at retailers starting November 29. They will be offered in Jailbird, #7, and Double Wide shapes at an RRP of €349. For more information visit https://odysseyeu.callawaygolf.com/en/ie
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