7.5 C
Dublin
Thursday, September 24, 2020

Adidas to unite golfers preparing for Tokyo 2021

Must read

Top-10 greatest Irish Open moments 

As the action gets underway at Galgorm Castle, we countdown our 10 best Irish Open moments that have helped shape the tournament we know and love today

The importance of playing off the ‘right’ tees

After watching Bryson bash his way to US Open glory, it's hard not to feel inadequate when your pitching wedge only goes 80 yards... but maybe you're playing off the wrong tees for your ability?

ANA Inspiration, The Blue Wall, and a lesson for the PGA Tour

There’s nothing worse than burying your head in the sand and pretending everything is rosy, but it's a tactic that the PGA Tour has been deploying unapologetically for years

High science or a load of balls?

To find the ultimate ball for you, a ‘fitting’ under PGA Pro/Trackman supervision is wise. After all, if there's advantage to be had, why not take it?

Exactly one year from today, thousands of the world’s best athletes – including 120 golfers – will finally be in Tokyo to get their chance at competing for a coveted spot on the podium. That means the likes of Leona Maguire, Rory McIlroy, Shane Lowry and Stephanie Meadow have one more year to prepare their bodies for maximum output on the biggest stage of all.

Adidas is commemorating this moment by uniting athletes and fans everywhere through a special capsule –the Tokyo Collection – made up of 41 footwear silhouettes across 19 sports, all purposefully designed in a signal pink colourway meant to connect athletes without words.

While the footwear was originally intended to be worn in Tokyo by all adidas athletes during their respective events this year, the repurposed collection now unites this same community in a different way as they continue to train and inspire in preparation for 2021.

As part of this collection adidas Golf is releasing a limited edition Codechaos model in this signal pink colourway for both men (€169) and women (€149).

Codechaos, announced earlier this year, challenges the definition of what a golf shoe can be by mixing the perfect blend of comfort and performance in a sleek and athletic silhouette.

The Codechaos “Summer of Golf” was not only a rally cry and declaration, but also a representation of how golf has offered thousands of people some solace in recent weeks by playing the sport.

Originally inspired by the 1967 “Summer of Love” phenomenon that took place in San Francisco, this tie-dyed version of adidas’ new Codechaos footwear was intended to commemorate the locale for the second major of the year.

At the heart of the colourful tie-dyed footwear the words ‘Summer of Golf’ are emblazoned on the tongue. While they certainly are a play on words in homage to the historic events of 1967, it evolved to become a pronouncement to golfers everywhere in 2020.

In the absence of live professional sports and many people losing the opportunity to play most sports recreationally, golf has emerged as a unique outlet to fill this void. With social distancing guidelines and increased attention around health, many golfers, both veterans of the game and new to the sport, have appreciated how golf offers the opportunity to safely play, exercise and interact with others.

“When we designed this shoe roughly 18 months ago, we clearly had no idea there would be a global pandemic that would impact all sports including our own,” said Masun Denison, global footwear director, adidas Golf.

“We knew that adding those three words on the tongue would make this shoe special, but those three words mean so much more now that we are actually able to get outdoors and play the game we love. It’ll definitely be a memorable summer in the history of our sport.”

Codechaos is the latest model from adidas to challenge the definition of what a golf shoe can be. The sleek spikeless silhouette was designed from the ground up. It features Twistgrip technology to give players precise traction where they need it most and Boost cushioning for unparalleled comfort in every step.

The footwear is available now while stocks last HERE

New Gear

Now on the Tee: Limited-Edition adidas ZX 8000 golf shoes

Adidas Golf is going back to the archives again announcing the availability of the first-ever ZX model built for golf – the limited-edition ZX 8000 golf shoe

Titleist introduces Scotty Cameron Inspired by Justin Thomas Putter

Scotty Cameron is celebrating the long-running success of Titleist Brand Ambassador Justin Thomas with the introduction of the new Inspired by Justin Thomas Phantom X5.5 putter

TaylorMade introduce #MyTaylorMade custom family into Ireland

The MyTaylorMade personalised product programme offers thousands of combinations to personalise some of the company’s latest putter and wedge offerings

FootJoy unveil new limited edition FJ Flex LE3 footwear

FJ continue to push forward in golf fashion and innovation in the form of FJ Flex LE3, a spikeless offering that looks just as good off the golf course as it does on it

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Top-10 greatest Irish Open moments 

As the action gets underway at Galgorm Castle, we countdown our 10 best Irish Open moments that have helped shape the tournament we know and love today

Yates form continues with opening 67 at Alps de Andalucia

Jonathan Yates carded an incredible three eagles on his way to a four-under par round of 67 on day one of the Alps de Andalucia in Spain

“This is the future” – McGinley defends Irish Open invitees

Paul McGinley says the amateur trio of James Sugrue, Mark Power and Tom McKibbin were selected to compete this week at Galgorm Castle because they are the future of Irish golf

Tour ‘bubble’ could tempt Harrington to play on after Galgorm

Padraig Harrington is so impressed with the European Tour 'bubble' that he's considering extending his playing schedule beyond this week's Irish Open

Dunne still chasing full fitness ahead of thorough Galgorm test

Paul Dunne has also recruited good friend Paul McBride for caddie duties this week as he looks to resurrect his best form at his home open