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Wednesday, December 2, 2020

Adidas unveil limited edition summer footwear

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In what’s already been an eventful year, the summer season, as always, begins a new chapter. That’s why adidas is introducing a new limited-edition silhouette – the Codechaos “Summer of Golf” – not only as a rally cry and declaration, but also to represent how golf has offered thousands of people some solace in recent weeks by playing the sport. The unique footwear will be available worldwide on June 20, the first official day of summer.

Originally inspired by the 1967 “Summer of Love” phenomenon that took place in San Francisco, this tie-dyed version of adidas’ new Codechaos footwear was intended to commemorate the locale for the second major of the year.

That quickly changed in the wake of the COVID-19 pandemic that has impacted everyone in the world. At the heart of the colourful tie-dyed footwear the words ‘Summer of Golf’ are emblazoned on the tongue. While they certainly are a play on words in homage to the historic events of 1967, it evolved to become a pronouncement to golfers everywhere in 2020.

In the absence of live professional sports and many people losing the opportunity to play most sports recreationally, golf has emerged as a unique outlet to fill this void. With social distancing guidelines and increased attention around health, many golfers, both veterans of the game and new to the sport, have appreciated how golf offers the opportunity to safely play, exercise and interact with others.

“When we designed this shoe roughly 18 months ago, we clearly had no idea there would be a global pandemic that would impact all sports including our own,” said Masun Denison, global footwear director, adidas Golf. “We knew that adding those three words on the tongue would make this shoe special, but those three words mean so much more now that we are actually able to get outdoors and play the game we love. It’ll definitely be a memorable summer in the history of our sport.”

 

Codechaos is the latest model from adidas to challenge the definition of what a golf shoe can be. The sleek spikeless silhouette was designed from the ground up. It features Twistgrip technology to give players precise traction where they need it most and Boost cushioning for unparalleled comfort in every step.

The Codechaos “Summer of Golf” footwear will be available June 20th in limited quantities at adidas.com and at select retailers worldwide.

More information HERE

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