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Saturday, September 19, 2020

Under Armour Golf unveil the Spieth 3 signature shoe

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Spieth’s third generation signature shoe delivers performance benefits in the three key areas golfers need.

When it comes the golf, the feet are often judged as the arm’s poor cousin, but that couldn’t be more wrong. Golf is a sport driven by the feet. Walking from shot to shot, every step bringing you closer to the hole. Every element of your shot – the traction, the torque, the power and the precision – comes from the ground up, and few know this better than 3-time Major Champion, Jordan Spieth. So, when it was time to bring the Spieth 3 to life, Jordan tasked Under Armour’s design team with developing the most technologically advanced golf shoe on the market.

Using a data-driven approach, the brand took the development process across the pond to consult J.J. Rivet, a leader in biomechanics at the European Tour Performance Institute. Under Armour incorporated J.J.’s unique scientific insights into the torqueing and rotation of the golf swing, and how it starts with foot stabilisation and ground contact, to inform the patented traction technology in the shoe.

“JJ Rivet’s invaluable expertise and deep knowledge of the biomechanics of the golf swing helped the UA golf footwear team focus on specific key design elements in order to deliver the most technologically advanced golf shoe we’ve ever produced,” said Mike Forsey, Director of Global Golf Footwear.

The result? The Spieth 3 is the lightest weight Spieth golf shoe to date, while maintaining stability and structural support. Jordan worked with UA’s research team to determine three must-haves that could not be compromised in the construction of the Spieth 3.

1)    Traction to support the swing:
When a golfer swings, the forefoot rotates laterally and the heel rotates in the medial direction. When the swing comes back to impact, the foot wants to twist out from under the golfer, resulting in foot slippage. The Spieth 3 uses patented rotational resistance and traction, both vertically and horizontally, to keep the feet on the ground as long as possible. The golfer is able to use the ground for leverage to power the swing and prevent slipping, ensuring maximum control and minimising power loss.
“Traction is what separates golf footwear from street shoes,” said Forsey. “Under Armour Golf continues to be the only golf footwear brand speaking to traction to support the golf swing. With the Spieth 3, we’ve added vertical traction elements which allow the golfer to naturally harness vertical force to bring more power to the ball at impact.”

2)    Comfort while walking the green:
At Jordan’s request, the overall weight of the Spieth 3 is significantly lighter than past models. To provide the most comfort and stability when walking the course, the Spieth 3 has an upper with microfiber in the heel and a smartly woven jacquard in the forefoot.

3)    Waterproofing for every element
Jordan is in his shoes for up to 10 hours at times, so the Spieth 3 was given a GORE-TEX waterproof and breathable membrane designed to release perspiration while keeping water from entering. Jordan wanted a zero-distraction shoe, built to perform in any climate, and he got it.

But if you don’t believe us, why not hear it from the man himself:
“The Spieth 3 is the best one yet,” said Spieth. “No question about it. It’s easy for me to be really excited about it. I can definitely feel the difference and seeing the data to back up the work the Under Armour team put in confirms it.”

‘It’s not like he’d say they were anything else,’ I hear you shout, but having tested these shoes for both comfort and support, it’s hard to argue with the pitch. For those of you footloose in your golf action, these shoes will glue you to the ground. Not only are they like putting your feet in a pair of slippers, but you can honestly feel the power coming from your feet through the golf swing with the way the spikes grip the turf.

So, what makes them so special?

Spieth 3 DNA:

  • New evolved rotational resistance technology, UA Rotational Resistance Spike (RST 2.0), and Softspikes™️ Silver Tornado, which create a lower profile and offer rotational traction with less putting green impact.

  • Clarino microfibre in the upper with an integrated lacing system, combined with Smart Woven jacquard forefoot and heel counter for biomechanically correct foot support and lightweight comfort.

  • A strategically placed carbon fibre insert that delivers a stable hitting platform, and a cushioned EVA midsole that allows for all-day comfort on the course and support to ground the movement of the foot through the golf swing.

The Spieth 3 is available now from your local Under Armour stockist with an RRP of €200.

If you visit www.mcguirksgolf.com and use the discount code -irishgolfer10 you will get a 10% discount on checkout.

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