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Thursday, September 24, 2020

First Look: Titleist launch its new SM7 wedge

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Titleist have launched its new SM7 wedge adding a new grind into the mix for 2018.

The new SM7 Vokey design is aimed at improving the three key elements of wedge performance — versatility, spin rates and distance and trajectory control, along with more fitting options.

Master Craftsman Bob Vokey said “One thing I know from working with tour players the last 20-plus years is that they won’t put a new wedge in play unless it’s better. Every time we come out with a new one, we have to prove it. I can’t tell you how many times over the last couple years players asked me and Aaron (Vokey Tour Rep, Aaron Dill) how we were going to make something better than SM6. Based on how quickly guys are switching to SM7, we know we’ve done it.”

For enhanced distance control and trajectory, the SM7 wedges feature finely tuned progressive center of gravity locations that fall in line with the impact position of each individual loft. So higher lofted models feature higher CG locations (for a more boring trajectory), while lower lofted models feature lower CG locations (for improved launch). The improved design also greatly enhances impact feel for better distance control and touch on scoring shots.
To improve shot making versatility, the SM7 line is available in six different sole grinds including F Grind (for full swings and square face shots), S Grind (for square face shots with added versatility), M Grind (for those who open and shut the face on short shots), D Grind (player’s high bounce option), K Grind (highest bounce sole for improved bunker play and max forgiveness) and L Grind (narrow sole for max versatility but least forgiveness).


Finally, to improve spin, each SM7 wedge features 100% inspected spin milled grooves with tighter tolerances than past models. The result is an average of approximately 100 rpm more spin throughout the line. To ensure spin rates stay consistent a proprietary heat treatment process is applied to each club.

The new SM7 wedges will be available in three finishes including Tour Chrome, Jet Black and Brushed Steel, with a variety of customization options including shafts, grips, shaft bands, ferrules, paint fill and stamping.

Titleist Vokey Design SM7 wedges will be available at retail on March 9 with an RRP of €169.
SM7 wedges can be custom ordered with a wide range of specifications and personalisation, including an industry-leading selection of shafts, grips, shaft bands, ferrules, stamping and paint fill. For a complete list of personalisation and custom options visit your local Titleist stockist or book a fitting at the Titleist National Fitting Centre in Carton House.

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