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FIRST LOOK: Meet the all new Titleist Vokey Design SM8 Wedges

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The reset button has effectively been hit on the 2020 season. The question is, what game progress has been saved and what glitches have been removed when the system reboots?

Master Craftsman Bob Vokey’s relentless mission to design and craft better performing, better feeling wedges has reached a new height of innovation with the introduction of his Vokey Design SM8 models, the most accurate and forgiving Vokey wedges yet.

The Progressive Centre of Gravity (CG) design concept that originated with Vokey Design SM6, and was refined with SM7, has experienced one giant shift forward in the new SM8. By moving the CG forward, to a position that actually hovers in front of the wedge face, Vokey and his R&D team have produced a wedge that wants to square every time. The result is improved distance and trajectory control, better feel and increased stability for more consistent results.

These advancements – enhanced by Bob’s six tour-proven sole grinds for precision fitting, and 100% inspected Spin Milled grooves for maximum spin – have already made Vokey SM8 the most played wedge model on the PGA Tour, continuing Vokey’s historic run as the #1 wedge on tour since 2004 and counting.

Great wedge play comes from distance control, shot versatility and spin. Bob Vokey and team have designed SM8 to improve performance in all three areas through the following key innovations:

  • Reimagined Progressive CG: Vokey’s Progressive CG design philosophy aligns the centre of gravity with the impact position – lower in the low lofts, higher in the high lofts – for better trajectory and distance control. SM8 takes the next innovative leap, pushing the CG forward while maintaining the vertical CG position to create a more consistent, better-feeling strike. To achieve this, Vokey’s team lengthened the hosels and counterbalanced that weight with high-density tungsten low in the toe. This high, forward CG position boosts MOI (up to a +7% increase in the higher lofts) producing a more solid feel, improved ball flight and a club face that simply wants to square up at impact for more consistent results.
  • Refined Sole Grind Options: Developed through decades of work with the best shot makers in the game, Vokey’s six Tour-proven sole grinds – F, S, M, K, L and D – allow golfers of all skill levels to be precisely fit for their swing type (steep, neutral, shallow), shot making style and course conditions (firm, neutral, soft). SM8 continues to feature the most complete line-up of grind, bounce and loft options, allowing for more creativity and consistency, and giving players of any level the ability to create multiple shots around the green.

One of Vokey’s preferred setups is pairing a higher bounce sand wedge (i.e. SM8 56.14 F) with a lower bounce lob wedge (i.e. SM8 60.08 M). This type of setup – which empowers a player to adjust to firm or soft conditions from the turf or in a bunker without having to change technique – is utilised by both Jordan Spieth (56.10 S and 60.04 L) and Justin Thomas (56.14 F, 60.06 K). Based on this insight, and current PGA Tour trends, the D Grind has been extended to the 54.12 and 56.12 SM8 models, providing players with versatile mid to high bounce sand wedge options.

  • 100% Inspected Spin Milled Grooves: SM8’s patented Spin Milled grooves are meticulously engineered and cut to the edge to maximise spin and shot control. The Vokey R&D team continues to improve upon its industry-leading groove cutting tolerances, with each groove on every head individually cut and 100% inspected for conformity to the rules of golf. Micro-grooves are individually cut in between grooves, which maximise spin on partial shots. A proprietary heat treatment is applied to the impact area to double the durability of the groove without impacting feel – making it the most durable groove in golf.

Availability & Custom Options

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Golfers can choose from four different finishes available in SM8. The new Tour Chrome features a softer chrome finish than the prior generation. The darker Brushed Steel is more textured and dynamic than the polished SM7, while maintaining a non-glare finish in the playing position. The raw Jet Black is enhanced with black paint fill in the logos and graphics.

Raw – the most popular option among tour players, in which no additional finish is applied to the 8620 carbon steel – is available through WedgeWorks.

The new Vokey Design SM8 wedges are available to be trialled and fitted in Titleist Authorised Retailers from February 11th, with an in store date of March 6th. SRP €195.

SM8 wedges feature a more modern, clean look, which also provides a canvas for customisation. WedgeWorks custom options have expanded to include:

  • Six unique toe
  • • Custom paint-filled Loft, Bounce and
  • • Expanded stamping options, including 10-character Straight/Freestyle engravings Grind markings and BV Wings logo stamping, 15 characters around the toe, and two lines of 10 characters each

SM8 wedges can also be custom ordered with a wide range of specifications and personalisation, including a wide selection of shafts, grips, shaft bands, ferrules, stamping and paint fill.

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