New Golf Pride Align grips promotes consistent hand placement and allows you to feel correct alignment. It’s that time of the year again, another season about to swing into action and most of the new 2017 equipment has hit the Pro-shop. If you have resisted the urge to upgrade to this year’s model of club and are sticking with your trusty weapons of choice from last season it’s the perfect time to get your grips done. Golf Pride are trusted by over 80% of players on worldwide tours and have introduced a ground-breaking new grip technology in the form of the new Align grips. The new grip design features a dedicated raised ridge that extends down the back of the grip for consistent hand placement, allowing the golfer to feel alignment of the clubface for the first time. The patented Align Technology is featured in the MCC family in both the traditional MCC taper profile and MCC Plus4’s larger lower hand profile. Align Technology also features a unique micro-diamond texture and 50 percent firmer material compared to the surrounding grip area to amplify its pronounced feel. The flex channel separates the ridge from the grip body to maximise elevation lift and lock the grip into fingers, while conforming to the rules of golf. “80% of Tour players trust their games to Golf Pride, which allows us to conduct extensive Professional and consumer testing to create an innovation that delivers consistent results,” said Jonathan Neal, Global Marketing Manager for Golf Pride Grips. “A repeatable grip is critical for a lot of the best players in the world, with 1 in every 3 PGA Tour players currently using a grip with a reminder rib. However, they uniformly provided us feedback that they want it to be more pronounced. That insight led us to develop Align Technology to assist the best players in the world and amateurs alike to feel alignment and to square the clubface.” MCC Align The innovative Golf Pride hybrid grip combining rubber and cord for all-weather performance is now available with ALIGN Technology for consistent hand placement every time. Available in Standard and Midsize MCC Plus4 Align Tour-inspired larger lower hand design simulates the feel of 4 extra layers of tape for lighter grip pressure and more power. Align Technology now available in this hybrid grip combines all-weather performance with consistent hand placement. Available in Standard and Midsize For more information on the Align Technology and the entire 2017 Golf Pride product offering, visit www.golfpride.com or ask at your local Proshop.