Cleveland Golf introduce the new HB SOFT Milled line of putters

Peter Finnan

When you think of Cleveland Golf, most people associate the brand as a wedge specialist with deep and trusted roots in short game innovation and played by some of the world’s best players. Well every solid short game needs an up and a down so with the wedge being so trusted by so many, Cleveland has been focusing more attention on bringing its putter offerings up to the same standard.

The entirely new HB SOFT Milled line of putters provides a premium combination of features and technologies at a seriously competitive price point. The new line up comprises of 10 tour proven head shapes and designs so there is definitely a style that should catch your eye.

HB SOFT Milled starts with each putter shape being cast in molten steel before the face and back are precision milled for performance purposes – the face for consistent distance and the back for a razor-sharp address view. Then, the sole is hand polished to exacting tolerance before completing the process.

Meanwhile, HB SOFT Milled features a refined Speed Optimised Face Technology (SOFT), which helps to alleviate the issue of distance control. HB SOFT offers model specific milling that normalises ball speeds across the entire putter face for a pure, consistent roll regardless of putter shape.

Depending on stroke type and alignment preference, there is a new model to fit every stroke. ForSlight Arc stroke types, the Golf Pride PRO ONLY Red Star is a tour-preferred pistol shape grip that is designed to help turn the putter over through the putting stroke. For Straight stroke types, the Golf Pride PRO ONLY Green Star has a rounded, oval-back shape for comfortable hand positioning and to help keep the hands quiet through the stroke.

Speaking at the launch of the new line-up Joe Miller, Product Expert at Cleveland Golf Europe said “The HB SOFT Milled putter line delivers milled precision at a remarkable value. With a variety of head shapes, alignment options, and fitting system to match any stroke type, there is an HB SOFT Milled putter to help upgrade your putting performance.”

Key Technologies:

  • Milled Putter Heads: First cast, then CNC Milled for precise weighting and crisp lines. It’s smarter milling that reduces waste for an attainable cost.
  • Speed Optimised Face Technology: Ensures consistent speed control and distance performance by normalising ball speed across the face of the putter, now with a more responsive feel.
  • Stroke-Fit Alignment and Grip: Each shape features a specific alignment scheme and grip designed to fit the stroke of that putter.

The new HB SOFT Milled line of putters will be available on November 1st and will have an RRP of £199 / €249 for Steel shafted models or £249 / €299 for UST Shaft.

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